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AIMA On-Demand Marketing Resources
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On-Demand

Welcome to our newest edition of online members-only content and digital resources. During the COVID-19 crisis we are making this content available to everyone in an effort to help and serve the broader community

Video

How Live Streaming Music is Creating New Opportunities for Brands (Episode 1 of 3)

Let's discuss the new opportunities for brands to use music after a shift in our world where social distancing is the new norm and people are absorbing live streaming music more than ever.

Hosted by: Joe Belliotti, Co-Founder of The Music Division

Navigating The New Wave of TV Viewership

The television viewing landscape has changed almost overnight as millions of Americans adjusted their lives to the new realities of social distancing. Samba TV’s recent analysis found that consumer viewing habits are undergoing significant shifts as audiences are staying home and consuming more content throughout the day.

Hosted by: Samba’s Dr. Jeffrey Silverman, Director of Data Science & Analytics and Dan Ackerman, CRO

Dark Mode and Other Ways to Invest in Your Email Program Right Now

During this time of disruption, some brands are finding time and opportunity to invest in their hardest working channel. For those who have the space to try new ways to optimize their program for a captive at-home audience, Michael Sciano of Adobe discusses inbox trends worth paying close attention to during a time of disruption with a captive at-home audience.

Hosted by: Brightwave

Downloads

WHITEPAPER: Bridging the Gap Between TV and Digital

In the current climate, marketers need to adapt their TV tactics, and fast.

INFOGRAPHIC: Keeping Email in Focus in 2020

See what's on the minds of the email community's most savvy geeks.

Live Interview (Audio Only)

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Sponsor Whitepaper

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External Resources

BLOG: What CPG Marketers Need to Know About COVID-19

Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, are joined by guest speaker John Goulding, US Head of Strategy to talk about CPG and FMCG and the impact the pandemic has had on grocery stores and retailers selling these goods... See More

BLOG: How to Prepare for the Cookieless Future of Programmatic

How to turn a threat into an opportunity in our cookieless future... See More

BLOG: Yada Yada

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