|AIMA On-Demand Marketing Resources|
Welcome to our newest edition of online members-only content and digital resources. During the COVID-19 crisis we are making this content available to everyone in an effort to help and serve the broader community
How Live Streaming Music is Creating New Opportunities for Brands (Episode 1 of 3)
Let's discuss the new opportunities for brands to use music after a shift in our world where social distancing is the new norm and people are absorbing live streaming music more than ever.
Navigating The New Wave of TV Viewership
The television viewing landscape has changed almost overnight as millions of Americans adjusted their lives to the new realities of social distancing. Samba TV’s recent analysis found that consumer viewing habits are undergoing significant
shifts as audiences are staying home and consuming more content throughout the day.
Dark Mode and Other Ways to Invest in Your Email Program Right Now
During this time of disruption, some brands are finding time and opportunity to invest in their hardest working channel. For those who have the space to try new ways to optimize their program for a captive at-home audience, Michael Sciano
of Adobe discusses inbox trends worth paying close attention to during a time of disruption with a captive at-home audience.
Live Interview (Audio Only)
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BLOG: What CPG Marketers Need to Know About COVID-19
Will Green, Senior Content strategist and Robert Jones, VP Research and Insight, are joined by guest speaker John Goulding, US Head of Strategy to talk about CPG and FMCG and the impact the pandemic has had on grocery stores and retailers selling these goods... See More
BLOG: How to Prepare for the Cookieless Future of Programmatic
How to turn a threat into an opportunity in our cookieless future... See More
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