Seizing the Power of Video Today, Tomorrow & Beyond
Friday, December 6, 2019
Posted by: Jess Palmer
Sponsored Post Brought to you by Tremor Video
Most of us are aware that video is growing like never before. Just think of how long it’s been since you’ve watched a video on your smartphone or Smart TV. Probably within the past few hours, at most. According to Cisco’s Visual Networking Index, video accounts for 80 percent of all consumer Internet traffic. As a result, advertisers are investing a greater portion of their media budgets in video. In fact, by 2023, eMarketer predicts video ad spending will increase 61% to reach upwards of $58 billion.
As video grows in both the digital and TV space, the platforms consumers are using to engage with video are evolving as well. The modern video age has transformed from a place of captive television viewers to one of second-screen multitasking, from pay TV models to ad-free OTT (Over-the-Top) viewing. With companies like Netflix, Apple, Hulu and countless others investing millions in original programming, storytelling has never been richer. However, without a proper strategy, your brand story will not have the greatest impact.
As consumer behavior has gradually shifted over the past decade—from desktop and mobile display to video and Advanced TV—Tremor Video has leveraged our proven expertise in video to ensure that advertisers capitalize on these ever-changing consumer dynamics.
Tremor Video is uniquely positioned to empower advertisers with high-impact Advanced TV and cross-screen video advertising. By recently combining assets with YuMe/RhythmOne and leading data partners, we have exponentially grown our resources to provide advertisers with some of the most impactful video solutions in the marketplace.
Our leadership in the video space is driven by five key pillars that allow our clients to succeed.
Deep Audience Data That Drives Precision Targeting
With access to an invaluable breadth and depth of data, technology and insights, advertisers are able to deliver impactful video campaigns customized for the most relevant audiences in their category. We can also help advertisers target and reach audiences at an even more granular level to determine the most appropriate audience based on several key data variables including location, viewing habits, social media, performance, behavior, and more.
Scalable Supply for Maximum and Efficient Reach
Our supply is built on strategic partnerships with premium publishers, as well as owned and operated properties to allow for diversification and scalability. In addition, our platform works seamlessly across screens, helping to eliminate the need to work with multiple partners.
Creative Innovation with our In-House Creative Studio
We’re no longer living in an era where a single creative experience will suffice. While the big ideas still remain, brands must consider how to translate those big ideas across a multitude of screens and platforms—especially when it comes to video—in order to tell a cohesive and engaging story. Our in-house Creative Studio provides innovative features and formats, production, and consultation services to ensure that advertisers’ video campaigns connect with their targeted audiences in a meaningful way.
Founded upon key components of verification, data, measurement, and media, our platform provides more direct, transparent, verified and effective connections, driving ROI for advertisers and publishers in the safest environments. This means faster transactions for advertisers, a better user experience for consumers, and ultimately more cost-effective campaigns for all of our clients.
Superior Customer Service & Operations
As a customer-centric organization, we are dedicated to ensuring that the brands and agencies we work with take full advantage our video expertise, experience and support. Our Client Success team offers the highest level of service and operational efficiency in the market as a standard, including the most advanced reporting and insights. This means advertisers can not only deliver the highest engagement rates, but they can also measure the overall impact of video through advanced KPIs like increase in sales, foot-traffic, brand awareness, TV tune-in and more.
For more information on Tremor Video’s suite of solutions, visit tremorvideo.com.