Board Spotlight: April Oliphant
Monday, November 25, 2019
Current Board Title : Vice President
Current Work Title : B2B Marketing Executive
What are your responsibilities with AIMA? As the Vice President of AIMA, my core responsibility is to help guide the overall vision of the organization and focusing on the next 5 years. My emphasis in the last two years has been focused on the overall operations, educational, and networking events while ensuring we continue to drive value to our community and, of course, making sure we have fun doing it.
How to get involved/help with your team? Anyone can help support AIMA. Define your goals and what you'd like to get out of volunteering and our Volunteer team can help support the best position for you.
How long have you been with AIMA? Since 2013, closing in on my doctorate degree in AIMA.
What does being involved in AIMA mean to you? Cause I’ve gotten much more satisfaction for the things that I’ve done for which I was not paid." - RBG The reason I’ve been involved with AIMA over the years because it’s given me so much satisfaction from developing relationships with a great community of people. Being involved helps me feel closer to our city and the ability to add to such a special community of people. Additionally, I’ve learned to support leading an organization and working with such an amazing team of like-minded individuals contributing to my career in such an invaluable way.
How did you get started with AIMA? Early in my career, I wanted to expand my traditional marketing skill set and dive further into digital marketing. I quickly realized that I had neglected one key thing in the first few years of my career --- developing a network in the market I lived. The position I had at that time was focused on cities outside of my home market, Atlanta. So I did what everyone else would do -- went to google. I found AIMA and decided to attend a few events but realized that I wanted to contribute more to grow more and learn from others in a team setting. The first few years, I was a volunteer on the networking events committee. It was some of the most fun I’ve ever had! The best memory I had was somehow convincing the board that we needed a mechanical bull at our Spring Social. After a few years, I joined the board of directors and created a new position on the board as the Volunteer chair. The following term, I transitioned into managing financials as the treasurer. And in 2020, I’m set to be AIMA’s president and leave a legacy to support a team that will lead to continued growth for years to come. One key success during my time with AIMA led me to secure a position where I learned so many critical pieces to the digital marketing space.
What’s your number one reason to be involved? Wherever you are in your career or stage of life, AIMA can support your goals in so many areas. Our three key pillars of Network, Share, and Learn are fundamental. As you can see, my story highlights all three of those. I learned to develop a key network of peers, mentors, and true friends. I’ve shared so many experiences and learnings with others and them in return. And I’ve learned so much more than I could have imagined through volunteering on our board that I will carry for years to come. Define your focus and create the goal, I’m sure each of those items will fall into our 3 pillars. And our board and volunteers can certainly help you with each of those steps.
Are you an Atlanta native or transplant? Native of Georgia
What is your dream job? I would love to go back to school full time and learn something entirely new like engineering.
Something you wish you could do one more time? Turn 21…
Bucket list item to do in the next year? Reach the top of Machu Picchu while ticking off an additional country visited.
Favorite ATL hangout spot? Beetlecat