Wednesday, September 26, 2018

Are the 4Ps of Marketing Still Relevant?

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When & Where

Wednesday, September 26, 2018,
6:00 pm to 9:00 pm

The Gathering Spot

384 Northyards Blvd NW,
Atlanta, GA 30313

Directions >

Event Details

The Marketing Matrix of yesteryear defines the 4Ps as product, price, place and promotion. But in today’s digital, experiential and increasingly connected world there is a real debate over these pillars. Marketers today must adapt to consumer-based strategy and adopt more modern pillars in order to thrive. The only question is – What are the new 4Ps of marketing?


Ultimately the 4Ps are about creating value for your audience – people don’t buy marketing, they buy brands that solve problems and meet their needs. So how do we evolve our definition of the 4Ps to illustrate these brand values in today’s marketing landscape. Personalization definitely has a place; what about participation or permission? Have you considered peer-to-peer socialization or purpose? What about the SAVE framework that scraps the 4Ps altogether?


Join us on Wednesday, September 26th to learn more about how the marketing world has been turned on its head and hear how we define the New 4Ps of Marketing.



Sharon Klocek-Ibbotson, Director of Content Strategy, Kiosk & Display
David Blair, Marketing Strategy, McKee Foods
Bret Pippen, SVP & Manager of the Marketing Strategy Team, Regions Bank
Alan Magee, Sr. Director of Brand Marketing, Moe’s Southwest Grill
Moderated by: John Gardner, President for Luckie & Company



6:00 – 7:00 – Networking, Food, Drinks 
7:00 – 8:00 – Panel Discussion  
8:00 – 9:00 – Audience Q&A and Networking