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Welcome to the World of Advanced TV - Innovation Series Presented by Nebo
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Welcome to the World of Advanced TV - Innovation Series Presented by Nebo

 Export to Your Calendar 2/26/2020
When: February 26, 2020
6:00 - 8:30 pm
Where: Nebo
1000 Marietta St. NW, Suite 270
Atlanta, Georgia  30318
United States
Presenter: Innovation Series Presented by Nebo
Contact: Jess Palmer
470-737-3652


Online registration is available until: 2/24/2020
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Welcome to the World of Advanced TV

Innovation Series Presented by Nebo

 

When: Wednesday, February 26th from 6:00 pm to 8:30 pm
Where: Nebo, located at 1000 Marietta St. NW, Suite 270, Atlanta, GA 30318

 

The revolution of television media buying is upon us. The way people consume TV content has evolved drastically. But arguably, a larger shift is happening on the buy-side. 

Welcome to the world of advanced TV. Today, we can buy linear TV in a digital manner. We can buy audiences and behaviors rather than a show or time slot. We can plan integrated campaigns that tie together offline and online channels. And with the rise of OTT and connected TV, the entire TV advertising landscape is changing — and fast. Video consumption has evolved from a viewer perspective, and the buy-side has been completely disrupted. These shifts have profound implications that go beyond the buys, impacting ad creation, interactive and cross-channel expectations, and even measurement.

Join us on Wednesday, February 26 to hear thought leaders discuss how the future of television advertising is evolving. In addition to the incredible lineup of speakers, there will be a variety of beers from Atlanta-based SweetWater Brewery, seasonal wines and delicious food from Hankook.

 
Speakers:
     
 

Brett Westrum  Jonathon McKenzie Kevin Maloy  Kristina Shepard 
National Director - Advanced Platforms
Senior Director, Product, Performance Media, & Data Strategy
Director, Advanced TV Sales
Head of Brand Sales and Agency Partnerships
Effectv, a Comcast Company Warner Media Amobee Roku
       
Moderated By:      
       
Rashidi Barnett      
Director, Emerging Opportunities
     
Nebo      

 

 

 Ticket Pricing:
   Expiration
 AIMA Members Free   
 Guests - Early Bird
 $40  2/21/20
 Guests - Standard
 $50  2/26/20

 

** Sponsors with active contracts, who maybe entitled to complimentary tickets, please contact Jess at jess@atlantaima.org.

SPONSORS