February 23, 2017
Event Recap: “Atlanta’s Pro Teams: Using Tech to Redefine the Fan Experience”
On Feb. 22, 2017, this AIMA Innovation Series event drew more than 200 digital marketing professionals to learn how Atlanta’s pro teams are redefining the fans’ in-game experience. It turns out that advancing technology, though compelling on its own, proves to be most effective when used in service of the fans’ priorities such loyalty, passion, and community.
The evening’s speakers included:
• Mike Gomes, SVP of Fan Experience for AMB Group (Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium)
• Meg Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks
• Adam Zimmerman, VP of Marketing for the Atlanta Braves