Next Event: September 26, 2018
Are the 4Ps of Marketing Still Relevant?
The Marketing Matrix of yesteryear defines the 4Ps as product, price, place and promotion. But in today’s digital, experiential and increasingly connected world there is a real debate over these pillars. Marketers today must adapt to consumer-based strategy and adopt more modern pillars in order to thrive. The only question is – What are the […]Learn More