AiMA Announces 2012 Awards Nominees
AiMA Announces 2012 Award Nominees
Atlanta, GA: The judges for the Atlanta Interactive Marketing Association’s Awards Committee have completed evaluating the entries for its 2012 Awards Ceremony at Opera Nightclub on Thursday, May 10. Interactive marketing professionals submitted their own campaigns and recommended the work of colleagues in a variety of categories including best use of website, integrated cross-channel marketing, search programs, social media, email, video, mobile and local campaigns.
“We are pleased to present the names of the finalist in their respective categories selected from Atlanta’s best and brightest interactive marketing professionals this year,” said Awards Committee Chair Sydney Sullivan. “These individuals worked hard to stand out among their peers and AiMA is delighted to shine the spotlight on their accomplishments.”
Nominees include the following:
Most Effective Use of a Website
• Supplemental Health Care - Cool Blue Interactive; Supplemental's Website Redesign
• Case-Mate; Reinventing Custom Case Design - A Game Changer
• Kimberly-Clark -- Relish Marketing; Change The Game, College Recruitment Campaign
Cross Channel
• IHG; Japan Recovery Campaign
• IHG; 3X CashBack
• Ted's Montana Grill - BrightWave; Multiple Channels to Drive Email ROI and Growth
Most Effective Search Engine Marketing
• Beatport - Nebo Agency; Nebo's PPC Campaign for Bestport Shatters Expectations
• Rinnai America Corporation - Sherpa Web Studios; Rinnai Increases Online Leads by 433% with Search
• Verizon Wireless - Performics Agency; Verizon Wireless:The Year of Mobile
Most Effective Online Brand Experience Through Social Media
• AT&T - Brown Bag Marketing; AT&T Networking Exchange B2B Social Media
• Weather Channel; The Weather Channel Social
• Coca Cola - Engauge; Coca-Cola Family Night Twitter Challenge
Most Effective Email Campaign
• AT&T - BKV; AT&T Prospect Email Campaign
• Ted's Montana Grill - Brightwave; Multiple Channels to Drive Email ROI and Growth
• Food Lion - Engauge; Food Lion Holiday Bake Off
Most Effective Use of Video
• Lyda Interactive; My Rewards Tree—Meet Jen
• IHG - Ogilvy & Mather; Priority Club Chase Visa Acquisition Site
• Coca - Cola - Definition 6; Where Will Happiness Strike Next
Most Effective Local Campaign
• Georgia Aquarium - What's Up Interactive; Search Engine Marketing Program
• Local Marketing, Inc.; Updated Website and Search Marketing Increase New Patient Acquisition for Local Plastic Surgeon
• Taco Mac, Vert; 2011 Digital + Mobile + Social = Local
Most Effective Mobile Campaign
• Spectrum Brands - LBi; Spectracide Pest Guide
• Moxie - Millennial Media; Verizon Wireless Mobile Holiday Experience
• Great Southern Wood Preserving - Armchair Media; YellaWood Fan Site
The 2012 category winners will be announced at the AiMA Awards Ceremony by honorary Master of Ceremonies Dale Russell, senior investigative reporter at Fox 5 news. In addition to event sponsor Silverpop Systems, Inc., AiMA recognizes the support of these additional sponsors: Crawford Media Services, WeatherBug, RadiumOne, Shoutlet, Swarm Interactive, CircleRMarketing, Proximus Mobility and Badgy. Tickets can still be purchased online at the AiMA website through May 8th, atlantaima.org.
About AiMA
The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes the industry best practices, and creates a forum for the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website www.atlantaima.org.
About Silverpop
Silverpop is the only marketing technology provider offering advanced email marketing and marketing automation solutions. In today's customer-driven marketplace, one in which marketers must reach their target audience more often, via more channels and with more relevant messages than ever, this combination is ideal and unique. Silverpop's products are designed for marketing departments across a variety of industries that want to increase revenue, improve ROI, and operate more efficiently. Marketers using Silverpop are able to devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support designed to give marketers the help they need while allowing them to maintain control of their marketing efforts. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.
