If the tweets were any indication, AiMA’s September event, Social Media Driving Results for Business, kept its promise.
“Thanks for the high value.” - @softscribeinc
Ed Garsten, head of electronic media for Chrysler and Rick Short, marketing communication director at Indium, a global B2B company, not only presented some innovative campaigns and uses of social media, but shared results.
“So nice to hear a case study (Indium) proving social media works – adv spending down 90%, sales up tremendously” - @prominentplcmnt
Social media is different than traditional or even Interactive marketing. It’s based on a long-term customer-brand value proposition, delivered through digital conversations, in public forums. Success comes through understanding how to represent your brand promise within the unique culture of social media.
We try to activate in a way that is respectful, not to over market but just be discovered. (Chyrsler) – @juliesquires
However, getting started, either in a B2B or B2C environment, can be a challenge if management and employees don’t understand the benefits. Ed and Rick shared some practical solutions.
To sell internal ppl on social participation, get 1 person started (ie blogging) and show off their success to the others - @mastermindings
If your company is reluctant to social media, show them the competition is doing it. - @chandrathompson
Love it. Be the answer today to the question your customer will ask tomorrow. - @lynnrfrance
As our speakers reminded us, at the end of the day, it’s not about playing with shiny new toys but about producing business results based on goals and objectives.
Well, that was a refreshing comment! “I don’t care about social media…twitter, facebook, blogs. I care about making money.” (Rick Short) - @cmorocks
If you couldn’t attend, in the tweet of @sydneyaronati, “you missed some great insights at the #Aima event tonite.”