In a move reflecting the organization's leading-edge technology focus, the Atlanta Interactive Marketing Association (AiMA) launched a new mobile website in partnership with Atlanta-based personal media agency Vert. The mobile site features on-the-go tools for AiMA members and participants, including Web tools mobile CRM and text messaging. The site’s use of bleeding-edge mobile web technologies provides the look, feel, and user experience of an app. A beta version of the mobile site was first unveiled at the association’s high-profile “Mobile Marketing Boot Camp” event on June 2010. As a corporate sponsor, Vert is aligning with AiMA as its mobile media agency of record, enabling mobile technology to serve the Atlanta interactive and digital marketing community.
"Our partnership with Vert underscores AiMA's commitment to providing a seamless experience for our members across all of the digital platforms: Web, e-mail, social media and now mobile,” said AiMA President Jason van Namen. “As the leading organization for interactive marketing professionals in the Atlanta area, our focus is on equipping our members with valuable tools and information, supplied by the best technology providers, to help them make the most of their AiMA memberships."
Vert became an AiMA Gold Sponsor in May 2010 and will continue in that role for a one-year period. “We’re excited to join forces with AiMA to flex our creative technology muscle for a great client, and to demonstrate the power of the mobile platform to Atlanta interactive marketing community,” said Kevin Planovsky, Principal, and Account Strategy at Vert.
AiMA members and participants can take the new mobile site for a test drive by visiting m.atlantaima.org on a smartphone (iOS, Android and webOS only for now) or by texting AIMA to 59925.
About AiMA: Founded in 1999, the AiMA is a dedicated group of new media and interactive marketing professionals focused on providing the Atlanta Interactive Marketing Community a place to network, share, and learn about proven leading-edge interactive strategies and tactics. More at www.atlantaima.org.
About Vert: Since 2008, Vert has been providing emerging and digital media marketing solutions to brands like the Georgia Aquarium, Turner, Kawasaki, Freshens, and Maid Brigade. As a full-service “personal media” agency, Vert specializes in mobile and social media platforms. Services include mobile web development, apps & games, mCRM and SMS solutions, Facebook, Twitter, blogging social media strategies, digital advertising campaigns, etc. Learn more at www.vertmob.com