Hayzlett Evangelizes Faithful Marketers at AiMA Event

 

Like a southern Baptist preacher at a revival meeting, Jeffrey Hayzlett, former CMO of Eastman Kodak and author of The Mirror Test: Is Your Business Really Breathing?, delivered an inspiring and provocative keynote address to interactive marketers attending the Atlanta Interactive Marketing Association (AiMA) Keynote event; held on Wednesday, June 30th at the Georgia Tech Global Learning Center.  

The audience was captivated by anecdotes that described how to become a change-agent within an organization.  Hayzlett highlighted the impact of social media to create new products, challenge stodgy paradigms and affect sales through the power of online word-of-mouth. Hayzlett shared that while at Kodak, he asked the question: “What is the Return of Ignoring?” when he was challenged to show the Return on Investment (ROI) for social media marketing.  He also shared the “Four E’s” of social marketing: engage, educate, excite and evangelize.

Attendees were also busily working their iPhones and Blackberries during the presentation posting messages to social media sites such as Twitter and Facebook.  Remarks on Twitter ranged from “Hilarious…” and “Passion is not a substitute for planning” to “[Marketing] is not brain surgery—no one is going to die [if we make a mistake],” reflecting the high level of audience engagement.

Hayzlett is in high demand following the release of his book, which recently hit three business best-seller lists: Inc. magazine (# 1), USA Today (#4) and The Wall Street Journal (#4) less than a month after its release. Most recently, Hayzlett headed Kodak’s worldwide marketing operations, including the design and execution of marketing strategies, branding, and corporate communications. With Hayzlett at the helm of Kodak's marketing and business development initiatives, the company unveiled revolutionary new products, and established itself as a global brand leader in cutting-edge research and product development.

“It has become a tradition to have the most recent former AiMA president put together the Keynote event,“ said AiMA  President Emeritus Joe Koufman. “I was absolutely thrilled to bring in a speaker of such high caliber as Jeffrey Hayzlett.  Several of the hundreds of attendees shared that they felt it was the best AiMA event they have ever attended, which is very high praise considering the consistently high quality events the organization produces.  AiMA continues to serve as a beacon here in Atlanta for interactive marketers around the southeast and country.”

Read more about Jeffrey Hayzlett and his book at http://www.Hayzlett.com.

About AiMA
The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website www.AtlantaIMA.org.

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