Aqua Blue to Lead AiMA's Digital Development

Aqua Blue Creative Development, Atlanta interactive development and marketing experts, announced today a strategic partnership with the Atlanta Interactive Marketing Association (AiMA) to manage development of AiMA’s digital presence.  The partnership includes developing and managing the new AiMA web site, www.atlantaima.org, member database and deployment of communications across channels.  Aqua Blue Creative Development also becomes an AiMA Gold Sponsor.

The new AiMA web site, launched on May 15, 2010, delivers increased functionality, improved user experience and cross-platform integration with AiMA’s existing and planned digital channels. The new site features a streamlined event registration system, enhanced member personalization, updated job board, and new social media integration with AiMA’s Facebook pages and Twitter streams.  The web site will also be integrated with AiMA’s new email, social media marketing and mobile platforms, which will be coming online in June.

The new site is already drawing positive reactions from AiMA members.  The new event registration system, which provides a simplified portal for AiMA members to sign up individuals and companies for AiMA events, received accolades from members registering for the May AiMA Mobile Marketing event.

“AiMA is Atlanta’s premier interactive association, and our mission in this partnership is to ensure that its online presence reflects that reputation,” said Tom Ellis, President of Aqua Blue Creative Development. “We are excited to further develop member value through the AiMA website and to help guide the strategic integration of AiMA’s digital channels.”

“One of our top priorities this year has been to enhance our digital presence to provide a seamless, customizable and truly useful experience for our members,” said AiMA President Jason van Namen. “We selected Aqua Blue to help us accomplish this goal because of their reputation for leading-edge technology solutions and for the creativity and energy they bring to the table.  We are extremely pleased with the results we’ve seen thus far and are excited about the new enhancements coming on line this summer.”

Aqua Blue Creative Development joins AiMA’s lineup of best-in-class digital marketing providers, which are providing an end-to-end solution for AiMA’s interactive marketing initiatives. Other AiMA partners include ExactTarget, which serves as the association’s Email Service Provider (ESP), BLiNQ Media, which manages AiMA’s social media presence and Vert Mobile, which is developing AiMA’s new mobile Web platform.

For more information on interactive website development and internet marketing, please visit Aqua Blue Creative Development at www.aquablueinteractive.com.

About Aqua Blue Creative Development, Inc.

At Aqua Blue Creative Development, an Atlanta, GA - based interactive development company, we pride ourselves on using the latest tools and technologies to get your brand the recognition it deserves.  We give you the tools needed to engage with your customers, clients, or audience.  Our senior designers, developers, marketing experts and consultants give you a team that will ensure successful online marketing campaigns. For more information, please visit www.aquablueinteractive.com.

 

About Atlanta Interactive Marketing Association

The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website, www.atlantaima.org.

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Media Contacts

Aqua Blue Creative Development
BB Richardson
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AiMA
Patrick Foarde
Ketchum
404-879-9254
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