Junior Media Manager

POSITION DESCRIPTION

Junior Media Manager

Reports to:                   Media Supervisor

Location:                      Atlanta, GA

Summary:

Plan, develop, execute, report and track multiple paid search campaigns that meet clients’ goals and objectives.  Manage all phases of paid search campaigns from research & planning to optimization & analysis

Primary Responsibilities:

• Create and execute key client paid search media strategies and plans
• Effectively manage and optimize PPC campaigns on time and within budget on major search engines including Google, Bing and various smaller engines
• Prepare optimization reports and bid recommendations based upon key campaign metrics including CTR, conversion rate, A/S Ratio, and ROI
• Write creative copy for paid search media campaign ads
• Handle search engine media buying and associated search engine account setup, preparing insertion orders, etc
• Write detailed analysis documents to trend campaign performance
• Explore and recommend new and innovative creative paid search solutions
• Trend and analyze results, make recommendations for future campaigns, and deliver relevant reports to client team
• Produce strategic planning documents, and competitive analyses as well as internal and client presentations
• Monitor and evaluate the latest trends within the search engine landscape

Skills & Qualifications:

• Minimum 1-2 years of paid search experience
• Internet or interactive advertising agency background a plus
• Experience managing ROI driven paid search campaigns in Google AdWords, Bing, and various 2^nd Tier Engines
• Fluent in Excel, PowerPoint, and Internet Tools
• Ability to work effectively under pressure
• Time management and multi-tasking skills, as role requires management of multiple campaigns for multiple clients
• Advanced communication, presentation, analytical, and organizational skills
• Degree in Marketing, Advertising, Communications, or related field