Senior Analytics Consultant

• Good consulting skills with a commitment to understanding trends and underlying factors in data and analysis.
• Broad knowledge of digital media and marketing analytics for both direct response and brand models.
• Ability to distill complex research into understandable and actionable recommendations for media planners and clients.
• Good working knowledge of major areas of digital marketing analytics application including ad serving platforms, behavioral and contextual targeting, re-marketing and paid and natural search optimization.
• Familiarity with statistical concepts and techniques and ability to execute analytic projects in open source tools.
• Project management skills with solid oral and written communication and a rigorous quality assurance ethic.

.Responsibilities will include:

• Delivering business insights based on media mix models that have substantial impact on 360i clients marketing success and enhance the effectiveness of 360i’s advertizing programs

• Become a major contributor to 360i’s vision of computational advertizing. Work with Information Technology to capture business insights in automated systems which leverage 360i’s intellectual capital.

• Work with Sales and Account Management to drive revenues and capitalize on new business opportunities as well as developing deeper ties with existing clients.  

Qualifications:

• Masters degree in Marketing, Management Science, Applied Psychology or relevant area & Bachelors degree in a numerate discipline required
• Exhibit good understanding of digital marketing and marketing analytics
• Ability to effectively multi-task in a deadline driven atmosphere
• Good Excel, Access and PowerPoint skills including macros and formula development
• Proficient business writing & etiquette skills
• Possess a working knowledge of HTML basics
• Possess good organizational and presentation skills
• Moderate SQL server experience
• Good statistical and mathematical modeling skills