Senior Analytics Consultant

360i, LLC delivers strategic search marketing solutions to a select group of Fortune 1000 companies and strong brands online, combining strategy, technology and service to deliver exceptional, measurable results online. With more than eight years of experience, 360i has a deep history in understanding search behavior, and has used its Search Informed Marketing^sm method to use robust research and findings to create and implement the most effective campaigns across search advertising and search engine optimization. By taking an integrated and methodical approach, 360i more effectively delivers on-target strategies, economies of scale and a stronger online presence to meet clients’ goals online. 360i is a trusted advisor to all the major engines, and sits on Google’s Agency Council, Yahoo!’s Advertising Council, MSN’s Search Council and the Board of Directors of Search Engine Marketing Professionals Organization (SEMPO).

360i is dedicated to providing a select group of premier clients with valuable insights on how people continually interact with our clients’ brands and developing search informed digital marketing plans that allow our clients to deliver the right message to the right audience at the right time. Our clients include Martha Stewart, Food Network, Weather Channel, Office Depot, Saks and other premier brands.

Senior Analytics Consultant is a senior position within the Advanced Analytics Team. You will be engaged with the Information Technology and Account Management to provide analytic research and business insight which drives success for our clients and for 360i’s analytic initiatives. This job requires

• Exceptional consulting skills with a commitment to understanding trends and underlying factors in data and analysis.
• Extensive knowledge of digital media and marketing analytics for both direct response and brand models.
• Ability to clearly distill complex research into understandable and actionable recommendations for media planners and clients.
• Good working knowledge of major areas of digital marketing analytics application including ad serving platforms, behavioral and contextual targeting, re-marketing and paid and natural search optimization.
• Experience with website analytics tools including Omniture, Google Analytics, ad serving platforms including Doubleclick, Atlas
 and research tools including Dynamic Logic, comScore, InsightExpress, Dimestore, Vizu, and Quantcast
• Demonstrated background in both a quantitative and business leadership.
• Strong familiarity with statistical concepts and techniques and ability to execute analytic projects in open source tools.
• Project management skills with solid oral and written communication and a rigorous quality assurance ethic.
• Experience with a leading digital agency preferred

.Responsibilities will include:

• Delivering business insights that have substantial impact on 360i clients marketing success and enhance the effectiveness of 360i’s advertizing programs

• Become a major contributor to 360i’s vision of computational advertizing. Work with Information Technology to capture business insights in automated systems which leverage 360i’s intellectual capital.

• Work with Sales and Account Management to drive revenues and capitalize on new business opportunities as well as developing deeper ties with existing clients.  

• Work with senior client contacts, including CMO and CEO levels to enhance relationships and deliver research results and new business proposals.

• Develop white papers and presentations which establish 360i as the leading authority on digital marketing analytics.