SM Marketing Manager

Job Description Overview:

BlueWave Computing, an INC. 5000 Company located in Atlanta, GA is rapidly growing, as such we are hiring. Next up to the plate, we seek a Social Media Marketing Manager to help support our recently launched Digital Presence Division. We see a PR-savvy individual who knows social media and emerging technologies inside and out to come in and hit the ground running.

Wave Profile:

You understand technology, but you love people. Social media technology is a means to an end, that end generally being to communicate effectively, build trust and foster community. The quiet geek in the corner who wears a digg t-shirt, knows how to use any Twitter application ever invented, but never interacts with co-workers, probably isn't the right person for the job.

Better would be the outgoing person who gets what social media can do and wants to use it to reach out to people -- friends, customers, clients, people with similar interests, etc. If that's you, don't worry about whether you have sufficient "passion" for a social media manager's job. You do.

You possess intellectual and emotional curiosity. Sure, you're supposed to know stuff -- your company's business, details about products and services, problem resolution procedures, etc. -- but your real strength is the desire and ability to look at things from another person's perspective. Empathy. The best customer reps have it; for a social media manager, it's imperative.
You're thoughtful, not impulsive or reactive. Being a social media manager is about more than tweeting positive thoughts and virtual brand-building. There's a lot of pressure. Many businesses aren't totally sold on social media, measuring its impact (especially short-term) can be difficult, not all your co-workers may be "getting it," and dealing with crises (or even just haters) can test your patience. If you can handle these types of things, you may be able to handle the stress that comes with being a social media manager.
You think strategically (and communicate the strategy). An effective social media manager understands internal and external social media goals and attempts to measure results against them. Equally important, you know how to convey strategic goals to colleagues.
You are an ensemble player, not a diva. There are some giant egos in the social media business, a lot of self-proclaimed "gurus" who amass a lot of Twitter followers and land numerous speaking engagements. Many would make lousy social media managers because they see themselves as superstars or saviors. A good social media manager freely gives out credit for successes to teammates and accepts blame for failures.

Description:

• Manage corporate blog, Twitter, Facebook, and other social media platforms, and lead strategic activities and promotions with key teams.
• Write blog posts that reflect the companies spirit and public interest initiatives while driving consumer engagement & loyalty.
• Manage an editorial calendar consisting of content provided by other departments.
• Establish consistency of message across multiple networks while working with the Director to ensure proper messaging is being published online.
• Suggest social media tools and contribute to improvement suggestions that increase reach and content/campaign productivity.
• Help create the design and implementation of social media campaigns in collaboration with the Director
• Monitor all web analytics on a weekly basis (page views, Twitter followers, etc.) and provide reports of growth and other activity.
• DO ALL OF ABOVE FOR OUR CLIENTS AS WELL

Net-Net:

This is a gig that will challenge your organizational skills to the utmost, and you’ll be undergoing an eight-week freelance tryout while we see if you’ve got the stuff to get brought on board. The reward: an exciting job at a great company that’s leading the way, working for a great, motivated team and a terrific boss.

If you’re a strategic practitioner who knows the most ground-breaking ways to navigate the world of social media – and you’re passionate about being the best in the world at it – we want to talk to you!