Marketing Assoc.

Executive Leadership Program

Reports to: Department Supervisor

Location: Atlanta, GA 

COMPANY:

BKV has been in business for over 25 years and is one of the largest privately owned full-service Direct Response agencies with offices in Atlanta and Kansas City.  With a staff of over 150 professionals, the company maintains a leadership position in creative, marketing, media, interactive, production and database expertise.

Clients include Delta, Equifax, The Salvation Army, Six Flags, The American Red Cross, PRIMEDIA, and AT&T among other progressive organizations.  Superior performance and customer service has allowed BKV to have consistent growth over the years.

CULTURE:

The culture of BKV is truly unique within the advertising business.  At BKV, titles are insignificant and everyone from the president on down fulfills an active “hands-on” role working as a team to satisfy client projects.  Entrepreneurial in spirit, professionals are encouraged to grow, are treated with respect and work within a team environment where all members are focused on results.

The success of BKV’s culture can be measured on multiple levels.  The company has a very stable team of professionals who have worked for BKV for many years while serving as the core of the culture.  Secondly, layoffs have not been a part of the company’s profile as proven performers are valued and retained. BKV has also experienced a long history of double-digit growth and profits year over year.

The culture is rapid-paced and flexible to a varied client environment. This demands adherence to the highest industry standards for performance while encouraging individual initiative for success.

The Position:

We are seeking candidates to enter our Executive Leadership Program, a fast-track account management training program.  Account Management is responsible for managing client relationships while ensuring the clients’ messages are clearly conveyed to the appropriate audiences through direct response advertising.  Additionally, account management is responsible for measuring and maximizing the effectiveness of all of our campaigns.  Account Management is the center of the agency and works directly with our clients and various internal departments (e.g., media, creative, interactive, etc.).

A Quick Word about the Industry:

Direct Response Advertising is all about driving response, results and revenue for our clients. Measurement is critical to all aspects of our campaigns.  These types of campaigns allow our clients to see quantifiable returns on their investments.  This in turn provides a rewarding work environment for our employees.  Additionally, our agency offers candidates the opportunity to work in what many consider to be one of the most creative and stimulating environments in the corporate world.  Ad agency executives collaborate with many types of marketers, both on the client and agency side, from art directors and media buyers to CMO’s.

Qualifications:

We do not expect our candidates to be knowledgeable about the advertising agency business.  If you are passionate about marketing and are selected for our program, you will receive outstanding training from some of the best direct marketers in the business.

We are seeking candidates with strong math or economics coursework.  If you have excellent communication skills, strong analytical skills, like to work with people and are passionate about seeing results, then this is the career for you.

The Training Program:

During this training program, you will rotate through six different departments within our agency:

Creative / Traffic:          Assist with the day-to-day internal operations between Account

Service and Creative and assist overall creative workflow

Traditional Media:         Assist with Traditional Media project planning and reporting

(Print, Radio, TV)

Social Media:               Assist with daily management of Interactive Media project

planning and reporting for SEO and Social Media

Interactive Media:         Assist with daily management of Interactive Media project

planning and reporting for Paid Search and Display

Analytics:                      Provide decision support (analysis and reporting) for account service and       
media teams; become familiar with contemporary analytics tools and
techniques

Account Service:          Assist with the day-to-day internal operations between Account

Service and the Agency.   Helps with coordinating the planning and execution of direct marketing programs for specified clients to meet objectives and budgets.

You will have mentors during each rotation of the program and after one year will emerge with an excellent foundation to begin your advertising career as an Assistant Account Executive.

Summary:

This is a unique opportunity to break into an industry that offers an exciting and creative working environment and, for those who are successful, high financial rewards.