Job Description About Digitas
Founded in 1980, Digitas—one of the world’s leading digital marketing and media companies—is at the forefront of the new digital age. As an independent global network within the Paris-based Publicis Groupe, the world’s fourth largest communications group, Digitas is the first global digital network with offices in the USA, Europe, and Asia. Serving global marketing clients, we create brand experiences in digital and direct channels that engage and excite their customers. Through user-generated content, branded entertainment, digital video production, and social media programs and more we tap into people’s passions and create loyal, motivated relationships.
Our people are at the top of their industry — inspiring innovation, creativity and results. We're artists, analysts, technologists, writers, and producers. We're passionate, creative, thoughtful, and above all, we are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.
Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:
• Discover new paths for growth by uncovering and developing new segments, products, and channels • Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment • Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities • Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. As a Manager, you will work under the direction of a senior leadership team to:
Synthesize the big picture and incorporate the details that drive the strategy Provide the thought leadership to develop integrated marketing analytical solutions across customers and channels to improve client decision-making Provide data interpretation, design models and track results across multiple marketing channels using various data sources. Manage various external vendors: online - content management, data analysis, research tools, 3rd party ad server; offline - response, letter shop, telemarketing vendors. Maintain functional expertise in one or more of the following disciplines; database marketing, integrated channel marketing (including web), analytical tools, techniques, and other infrastructure requirements. Give direction to Analysts and Senior Analysts on all aspects of client deliverables.
Our managers come from all backgrounds and have a wide range of talents and interests and bring to our projects their intellectual curiosity, creativity, leadership skills, drive, and self-confidence. Individuals with advanced degrees or candidates with rigorous, relevant business and analytical experience join Digitas as managers.
We seek highly motivated individuals with outstanding academic credentials and a strong record of professional achievement. This position requires world class consulting skills and deep marketing analytics experience to provide strategic direction and insight driven analysis to our blue chip client roster. In-depth knowledge of integrated marketing and CRM disciplines (including marketing research, general marketing, advertising, direct marketing, customer care, etc.) a must. Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI and proficiency in analytical tools such as SAS and SQL needed. Prior experience managing teams and projects is valuable.
The length of time in the manager role will depend on educational background and prior experience. After this period, managers typically get considered for the Associate Director role. If managers decide to leave Digitas, they generally take management positions across different industries or choose to pursue a more entrepreneurial path. Some of our alumni continue to pursue advanced degrees at top business schools and other business related degrees.
For more information, visit www.digitas.com