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Mobile Marketing Bootcamp Bios
Michael Ahearn, VP Strategy
iLoop Mobile
As VP Marketing Strategies at iLoop Mobile, Michael Ahearn helps brands, marketing agencies and media companies formulate breakthrough mobile marketing strategy and campaigns. iLoop Mobile’s clients include Coca-Cola, Western Union, HP, Money Mailer, Lexus, AKQA, Ogilvy, imc2, Access360, T3, Merkle, Comcast, Sony, Warner, Paramount, E! Entertainment, Weather Channel, CNN and many other mobile marketing innovators.
As a co-founder of iLoop Mobile, Michael was an early evangelist for mobile marketing in the US, has co-authored academic papers, and has helped countless customers gain the experience necessary to succeed with mobile marketing. Michael is a frequent speaker and has been featured at ad:tech, CTIA, the Mobile Marketing Association, the Direct Marketing Association, Entertainment and Media Forum, NXTComm, Digital Hollywood, Mobile Broadband Americas, National Sports Marketing Network and the Institute for International Research.
Sheila Buckley, Senior Vice President
The Weather Channel
Sheila Buckley is Senior Vice President of Digital Ad Sales for The Weather Channel Interactive (TWCI). In this role, Buckley leads the team of sales and sales support professionals responsible for Weather.com, TWC Mobile and TWC Desktop. This team has been recognized several times as the top online ad sales team by Jack Myers.
Buckley joined TWCI in 2005 as Vice President of sales from Time Inc., where she held a variety of sales roles of increasing responsibility. This included Publisher duties for Sports Illustrated for Kids and Associate Publisher for Sports Illustrated where she was responsible for advertising sales, sales development, and research for the magazine, web site and custom publishing.
Previously, Buckley was the Vice President of Marketing and Business Development at Media Network Inc. (MNI), a division of Time Inc. Before moving to MNI, Sheila was a Director at Money Magazine, and Your Company Magazine and worked as a Northeast Manager for the 1989 launch of Entertainment Weekly.
Buckley is active in her industry and is currently co-chair of the Sales Executive Council of the IAB (Interactive Advertising Bureau) and on the Board of Directors of AWNY (Advertising Women of New York).
Douglas Busk
Executive Vice President Mobile Strategy & Business Development
Doug brings over 10 years’ leadership experience in the mobile space to his position with Whoop, ranging from carrier product development to Interactive Television. Previously, Doug held business development and product management leadership roles with SpinVox, Amdocs, and SinglePoint. And prior to that, Doug led product management and development for Verizon Wireless’ text messaging portfolio, the company’s most successful data product.
From 2001-2003, Doug drove product development and strategy for third-party revenue at AT&T Mobility (then Cingular). An active participant in industry organizations, Doug has held multiple Board and Committee leadership positions with the Mobile Marketing Association, .MOBI, and CTIA/WIC.
Paul Cushman, Director of Mobile Sales Strategy
Yahoo
Paul Cushman is the Director of Mobile Sales Strategy and is responsible for the monetization strategy for all of Yahoo’s mobile advertising solutions on the mobile web.
Paul brings over 17 years of mobile and advertising experience to the company, most recently as Vice President of Business Development, Mobio Networks where he was responsible for the business development strategy and managing relationships with large web service providers such as portals, travel, entertainment and social networking sites. Prior to Mobio he was the VP of US Consumer Products for Neven Vision, a pioneer in the field of mobile visual search. And before that, Paul was VP of Mobile Marketing at m-Qube for 4 years creating effective SMS programs, and several notable industry firsts, for the likes of P&G, Coors, Warner Music, Nestle, Nike, Boost Mobile, Kodak, Visa and their agencies.
Before coming to the US, Paul worked for McCann-Erickson Worldwide for over 10 years in Hong Kong, Saigon and Jakarta planning campaigns for American Express, Coca-Cola, General Motors, Gillette, Nestle, Unilever and other large clients. Paul began his career in London, working in sales promotion.
Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their 3 children.
Tom Daly, Group Manager, Strategy & Planning, Global Interactive Marketing
The Coca-Cola Company
Tom has been involved with Coca-Cola since January, 2005 when he joined a small internal group as the first outside person to be part of Coca-Cola’s Global Interactive Marketing Team. In just over two years, he’s managed delivery of 3 major global online offerings: M5 Aluminum Bottle project, FIFA World Cup online experiences, and the July 2006 re-launch of Coca-Cola.com (which was subsequently named “Site of the Year” by the British Interactive Marketing Association).
An early believer in interactive marketing and emerging technologies, he started the Interactive Communications Group at UPS in 1995. There, he championed early experiments with start ups like Yahoo! and DoubleClick. Quickly, Tom was recognized (one of only 21 so honored in 1997) as a “Digital Media Master” by Ad Age, the leading US advertising trade journal.
His participation with the Mobile Marketing Association (MMA) (as a board member for Global and North America Board of Directors and Treasurer for North American Board) creates the perfect platform to channel the passion, innovation and “get it done” spirit he’s demonstrated throughout his career on behalf of The Coca-Cola Company.
Sean Duggan, Vice President, East Coast Sales
Pandora
Sean Duggan has 15 years experience working in the online and entertainment media industry. He started his career at the PC Financial Network-one of the pioneer online brokerage services, working on the trading services team as they launched on Prodigy and America Online. Sean has spent the past decade of his career working in media and interactive advertising and has worked for Public Radio-90.7 WFUV, ABC & ESPN Radio Networks, Comcast Corporation, MySpace and since July 2009 he has been the Vice President of East Coast Advertising at Pandora Internet Radio.
Sean is a graduate of Providence College and Fordham University Business School He is a part time adjunct professor in the Media and Communications Department at Fordham University.
David Eads, Founder and CEO
Mobile Strategy Partners
David Eads is the Founder & CEO of Mobile Strategy Partners, a consulting firm helping organizations optimize their mobile channel. David is plugged into mobile initiatives at hundreds of companies across a number of industry verticals including Financial Services & Retail.
David founded Mobile Strategy Partners after witnessing the frustration organizations of all sizes face with mobile technology. Mobile Strategy Partners helps clients get better products to market faster using their industry expertise and insight.
Michael Friedman, Director, Interactive Marketing
Darden Restaurants
Michael Friedman is Director of Interactive Marketing Services for Darden Restaurants, parent company of Olive Garden, Red Lobster, LongHorn Steakhouse, The Capital Grille, Bahama Breeze and Seasons 52 restaurants. Michael joined Darden Restaurants in 2001 as Internet Strategy Developer and Brand Marketing Manager for Red Lobster, and has experience driving online initiatives and customer relationship initiatives since 1996. Leading Darden’s strategic development and deployment of digital and customer relationship programs, which serve to engage guests and enhance the quality of the guest experience online and in the restaurant Michael is responsible for online brand growth through social and emerging media, digital advertising and online experience design, including the category-leading Fresh Catch Club and award-winning Red Lobster, Bahama Breeze and Olive Garden websites.
Previously, Friedman was Director of Interactive Strategy for Trumpet, a New Orleans and New York based full-service advertising agency. Before his post at Trumpet, Friedman founded Pathmark Internet Advertising in 1996. Friedman received a Juris Doctor from Tulane University School of Law, a Master of Business Administration from The A.B. Freeman School of Business at Tulane University and a Bachelor of Arts in Government and Politics from The University of Maryland.
Jorge Fuenzalida, Vice President and General Manager, Strategy and Technology Group
inCode Telecom Group
Jorge has more than 20 years of telecommunications experience directing projects for wireless and wireline telecommunications carriers, equipment manufacturers, cable MSOs and private equity companies in areas of wireless technology, corporate strategy and wireless solutions.
Prior to joining inCode, Jorge was Director of the Transportation Practice for Vytek, co- founder of Extendea, and Associate Director of International Development for Bellsouth Mobile Data. He also was a Senior Manager in the Communications Industry practice at Deloitte Consulting, where he led projects in strategy and business development for many of North America's largest telecom companies. Jorge began his career at Booz, Allen & Hamilton as a technology consultant. Jorge holds an MBA from Duke University's Fuqua School of Business and a BSEE from the University of Virginia. He is a Chartered Financial Analyst (CFA) and is the Co-Chair of the Board of the Artemis Guild at the Fernbank Museum of Natural History.
Dan Israel, Senior Manager, Mobile
The Home Depot
Dan Israel is spearheading the mobile efforts of The Home Depot. He is responsible for laying out the vision, strategy, and implementation plan for downloadable apps, mobile web, and messaging initiatives.
Prior to joining The Home Depot in early 2010, Dan Israel spent almost nine years at BellSouth and AT&T mobile. He launched both broadband and mobile applications in the consumer and business spaces. Most recently, he managed the AT&T Navigator product, the flagship offering of the premium content organization.
Dan Israel’s experience is not limited to corporate America. He started a broadband applications company with five other friends, called Incanta. This start up resided in the Advanced Technology Development Center at Georgia Tech, and successfully raised $22 million over three rounds. He and his friends met while working at Nortel Networks.
Dan Israel obtained a BA in Economics and International Studies from Emory University, a Masters of Science degree from the London School of Economics, and an MBA from the University of Michigan. He also spent a year teaching English in Japan. Dan is married and has two children under four years old.
Michael Hirshoren, Vice President
Rhythm New Media
Michael oversees US ad sales, driving the company's US digital strategy and content relationships while focusing on deepening brand connections with mobile consumers. Michael brings over 15 years experience developing traditional and digital strategies for Fortune 500 brands.
Since 2003 and prior to joining Rhythm NewMedia, Michael was a director with AOL Media Networks where he managed executive relationships with top clients through integrated online and offline advertising programs. Michael was part of the team that helped AOL navigate the difficult transition from subscription model to a successful advertising driven business.
Prior to AOL Media Networks, Michael was vice president for Salon.com from 1998 to 2003 where he directed all sales efforts for the eastern United States.
Michael was a pioneer in online advertising holding various management positions at Ogilvy & Mather and Y&R's Wunderman Cato Johnson. Michael was part of Ogilvy & Mather's first digital media team and holds an Effie for his work with IBM. Michael started his career in the international marketing department of United Parcel Service (UPS).
Michael is a graduate of Pace University with a BBA in International Marketing.
Craig Kirkland, Mobile Product Director
CNN Mobile
Brian Jurutka, Senior Vice President
comScore, Inc.
As Senior Vice President of Telecommunications at comScore, Inc., Brian consults with companies in the wireless and wireline ecosystems to provide consumer, competitor and marketplace insights, allowing clients to make critical data-driven marketing and product development decisions. As part of his role, Brian manages the comScore Mobile sales force in the U.S. and Europe. Previously, Brian managed comScore’s banking practice.
Mr. Jurutka came to comScore from Capital One, where he helped expand Capital One Bank’s online marketing in addition to overseeing various strategic partnerships. Prior to Capital One Bank, he served in Capital One’s credit card group, managing multi-channel credit card acquisition and account management campaigns.
Prior to Capital One, Brian served in the U.S. Navy submarine force.
Jeff Licciardi, Performance Marketing Expert
Performics
Jeff has been innovating on the cutting edge of performance marketing through mobile, search, and rich media. As an Account Director at Performics, he leads a team of seasoned marketers who are focused on their client’s success via smart measurement, intelligent insights, and flawless execution. He has won several internal and external awards, including the 2009 Performance Marketing Campaign of the Year at ad:tech San Francisco. He has worked across multiple verticals including retail, finance, and healthcare.
Jeff graduated from the University at Buffalo with a degree in Business Administration. When he isn’t helping his clients win he can be found enjoying the outdoors on foot, on a bike, or on alpine skis.
Mack McKelvey, Senior Vice President Marketing
Millennial Media
As the Senior Vice President of Marketing, Erin (Mack) McKelvey leads all areas of Millennial Media’s corporate and product marketing, external communications, and industry relations. She also serves as the company spokesperson. Mack has more than thirteen years of business-to business and consumer marketing and communications experience in the entertainment and mobile industries.
Prior to Millennial Media, Mack was a senior director of marketing at SIRIUS XM Radio. Before SIRIUS XM, she held senior roles within VeriSign’s global Communications Services’ division, American Management Systems’ global Communications, Media and Entertainment division, British Telecom (BT Ignite), and 2nd Century Communications. She also brings agency experience from Edelman Public Relations and Alexander Communications (now part of Ogilvy PR).
She is an active member of the Mobile Advertising and the Women in Wireless Committees within the Mobile Marketing Association (MMA); and an active member of the Mobile Advertising and the Networks and Exchanges Committees within the Interactive Advertising Bureau (IAB).
Mack is a frequent industry speaker; and in 2009, she was named one of the 2010 Mobile Women to Watch, by Mobile Marketer.
Mark Nagel, Marketing Director
AT&T
Mark manages products in AT&T's consumer portfolio. Mark's work includes the launch of carrier billing micropayments with, and the first on and off-portal product offerings with Cingular Wireless. Mark's recent work involves AT&T's Appcenter application storefront, mobile music, video and banking products.
Eric Paczewitz, Principal
Personifeye
Eric Paczewitz brings 20 years of insight and execution with agency and client-side background. He has led marketing, advertising, product and brand management for global organizations spanning CPG, big box retail, B2B and high-tech. Passionate about growth and innovation, Eric, co-founded Personifeye to help agencies and their brand clients strategically apply technology to solve marketing communication problems.
With a rich technology background, Eric lead development of mobile consumer applications including content, infotainment, rich media and gaming for major global wireless carriers; he was instrumental in the highly acclaimed initial public offering (IPO) at Netgear where he lead the re-launch of their consumer product line; and he helped pioneer creation of the All-in-One product category at Hewlett-Packard.
Eric has served in executive-level agency positions leading brand, growth and Communications initiatives. He holds an MBA in marketing and finance from The Pennsylvania State University and a B.S. from Wayne State University.
Drew Pitts, Senior Director
Impact Mobile
Impact Mobile has been an industry leader in North America promoting mobile as a media channel. Impact Mobile provides carriers, global agencies and brands managed and self-service marketing platforms for any aspect of their mobile marketing needs. In addition to connecting through national carriers to all mobile subscribers, Impact Mobile activates traditional and digital media and helps drive consumers to high-ROI destinations such as retail point of sale, live event gate, lead generation engine, etc.
Gerry Purdy, Ph.D., Principal Analyst, Mobile and Wireless
MobileTrax LLC
J. Gerry Purdy, Ph.D. is a Principal Analyst, Mobile & Wireless, MobileTrax LLC. As a nationally recognized industry authority, he focuses on monitoring and analyzing emerging trends, technologies and market behavior in the mobile computing and wireless data communications industry in North America. Dr. Purdy is an ‘edge of network’ analyst looking at devices, applications and services as well as wireless connectivity to those devices.
Dr. Purdy provides critical insights regarding mobile and wireless devices, wireless data communications and connection to the infrastructure that powers that data in the wireless handheld. He is the author of the column Inside Mobile and Wireless that provides industry insights and is read by over 100,000 people a month.
Dr. Purdy continues to be affiliated with the venture capital industry as well. He is currently Managing Director, Yosemite Ventures. And, he spent five years as a Venture Advisor for Diamondhead Ventures in Menlo Park where he identified, attracted and recommended investments in emerging companies in mobile and wireless
Dr Purdy currently is a member of the Program Advisory Board of the Consumer Electronics Association (CEA) that produces CES, one of the largest trade shows in the world. He is a frequent moderator at CTIA conferences and GSM Mobile World Congress. He is also a member of the Board of the Atlanta Wireless Technology Forum.
Tom Randklev, Director Product Marketing
With over 12 years of product management, marketing and sales experience to draw on Tom joined InComm, the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid payment solutions, in 2008. In a short period of time, he has worked closely with the executive team and the heads of each prepaid category to develop system wide product-focused strategy along with detailed short term tactics to both supplement communication between partners and better measure the execution of marketing goals. He is currently working to launch InComm’s first ever social media platform supplemented by the implementation of mobile marketing and SMS-based promotional solutions.
Tom has been interviewed about the “prepaid lifestyle” on The Balancing Act, Lifetime Network’s morning program, written prepaid articles and PR for a number of publications including Paybefore Magazine, The Prepaid Press, and InfoMarketing, and has spoken as a subject matter expert at InComm’s annual Partner Alliance conference. A 1997 graduate of the University of South Carolina, Columbia, with a BA in Economics and an MBA in Marketing, Tom resides in Atlanta, Georgia.
Tara Scarlett, Senior Manager
The Coca Cola Company
Tara combines the art of marketing with the science of data in leading teams to design precision marketing programs focused on building stronger relationships between brand and consumer through innovative technologies like mobile and digital. With over 14 years marketing experience, she excels at visualizing the possibilities and defining approaches to make programs come to life with purpose and value to the brand and the consumer.
Scarlett has proven valuable for many brands including AT&T, Bloomingdales, Cetaphil, Coca-Cola, Marriott, and My Coke Rewards among others. A graduate of Ohio Wesleyan University, she holds a Bachelor in Fine Arts and received a Professional Certificate in Customer Relationship Management, CRM 2.0 and Social CRM from BPT Partners. Scarlett is a past board member with CRMA and AMA and a current board member of a Business Leadership Foundation in Tennessee.
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