5/1/2008 6:30:00 PM
Event Info    Calendar


3/26/2008 6:30:00 PM
Event Info    Calendar


2/27/2008 6:30:00 PM
Event Info    Calendar


1/30/2008 6:30:00 PM
A huge crowd of client and agency marketers packed into the GLCC to hear from moderator Del Ross (VP of Distribution Marketing, Americas for IHG), and panelists Christopher Klaus (Founder and CEO for Kaneva), Mike Donnelly (Director Worldwide Interactive Marketing for Coca-Cola), Rhonda Lowry (Vice President, Emerging Technologies for TBS), and Paul Greenberg (Director of Consumer Marketing for The Weather Channel). The panel shared insights about the very different purposes for each company’s participation in virtual worlds. Joe Koufman, AiMA VP and VP of Business Development and Marketing for Spunlogic served as the master of ceremonies for the evening. Event Info    Calendar


10/24/2007 6:30:00 PM
The AiMA event this month took on a strong B2B flavor when panelists Paul McKeon (Content Factor), Jeff Ramminger (KnowledgeStorm), Dan McDade (PointClear), and Laura Ashley (DocuSign) shared their expertise in Creating Content, Capturing Prospects, Nurturing Leads, and Practical Takeaways. The panel of experts was guided by moderator Joe Koufman (AiMA VP) who distributed candy and gift certificates for good questions and answers from the large and highly engaged audience.
PowerPoint Presentation
Event Info    Calendar


8/29/2007 6:30:00 PM
Event Info    Calendar


3/7/2007 11:30:00 AM
Event Info    Calendar


12/5/2007 6:30:00 PM
Event Info    Calendar


11/14/2007 6:30:00 PM
“Get on Board the CRM Bus” - Making CRM Work for Your Customer: This session was invaluable for anyone who is engaged in, or is planning to implement, a Customer Relationship Management (CRM) initiative. Experts from top organizations, including Dr. Wes Johnston from Georgia State University, Tara Scarlett from Coca-Cola and Mary Carol Alexander from Salesforce.com, weighed in on topics such as typical implementation challenges, why CRM initiatives fail (data shows failure rate as high as 70%), how to increase customer retention and improve customer advocacy and greater profitability. More information from this event is available on www.atlantaima.org.
Acrobat Presentation
Event Info    Calendar


9/26/2007 6:30:00 PM
Event Info    Calendar


6/27/2007 6:30:00 PM
Event Info    Calendar


5/23/2007 6:30:00 PM
Event Info    Calendar


4/25/2007 6:30:00 PM
Event Info    Calendar


3/28/2007 6:30:00 PM
Event Info    Calendar


2/28/2007 6:30:00 PM
Event Info    Calendar


1/31/2007 1:30:00 PM

» View Photos from the event!  by Photographer Peter Helander
Event Info    Calendar


10/25/2006 6:30:00 PM
Event Info    Calendar


11/15/2006 12:00:00 AM
Event Info    Calendar


9/21/2006 11:30:00 AM
Event Info    Calendar


9/21/2006 11:30:00 AM
Event Info    Calendar


10/18/2006 11:30:00 AM
Event Info    Calendar


3/22/2006 11:30:00 AM
Event Info    Calendar


12/6/2006 6:30:00 PM
Event Info    Calendar


11/15/2006 6:30:00 PM

Did we cover everything this year? Search, Email, Rich Media, Commerce, New Media Trends and that great guy from Facebook! 2006 has been another busy year in interactive marketing. AiMA has presented many topics throughout but there may be some things we missed. Join us for an evening with some of Atlanta’s interactive marketers and be prepared to ask them those unanswered questions. What worked? What didn’t? What is next? Our panelists will be prepared to address your Interactive Marketing questions. Guided by a moderator, we invite you to bring your questions to help us round out a great year.

Event Info    Calendar


9/27/2006 6:30:00 PM
Event Info    Calendar


8/30/2006 6:30:00 PM
Event Info    Calendar


7/26/2006 6:30:00 PM

Multi-Channel Marketing: Leave No Stone Unturned As panelists agreed at the most recent Atlanta Interactive Marketing Association (AiMA) event, web marketing needs to be complemented by a variety of other channels to effectively reach consumers. Lauren Freedman (The e-tailing Group) gave an overview of online enabled consumer behavior based on research conducted with over 2400 consumers. Integrated strategies (such as between web, stores and print catalogs) appeal to the different pragmatic and emotional needs of consumers, as further demonstrated by Greg Foglesong (Home Depot). Using a case study of Home Depot’s recent Father’s Day marketing, Foglesong analyzed the company’s unified branding across multiple channels along with the lessons learned. David Fry (Fry, Inc.) gave a comprehensive overview of the current state of ecommerce – including its future growth projections, hottest tools and best examples on the web. After a panel discussion moderated by Genevieve Bos (Pink Magazine), attendees left with a near thorough crash course on current emarketing best practices.

Event Info    Calendar


6/28/2006 6:30:00 PM

» View Photos from the event!

Event Info    Calendar


5/31/2006 6:30:00 PM

» View Photos from the event!

Event Info    Calendar


3/29/2006 6:30:00 PM

A fantastic panel including Gareth Morgan (InterContinental Hotels Group), Brad Bacon (The Weather Channel Interactive) and Karna Crawford (The Coca-Cola Company) delivered advice about managing change in email programs at this week’s Atlanta Interactive Marketing Association (AiMA) event at the Georgia Tech Global Learning & Conference Center. The panelists, led by moderator Elaine O’Gorman of Silverpop, gave tips and tricks for balancing evolving business needs with the unique attributes of the email medium. The panelists went on to discuss testing methods: what to test, how and when, as well as the evolving role of transactional emails in the marketing mix. Numerous creative examples were shown, highlighting the progression of both the business demands on the email program and the technical capabilities of the email medium.

» View Photos from the event!

Event Info    Calendar


2/22/2006 6:30:00 PM

MySpace.com is currently one of the hottest online communities (only Yahoo! gets more page impressions). Young phenomena such as MySpace.com can learn from a veteran like MTV – sustainability is all about a savvy balance between user trust and appropriate marketing tactics. Some of these tactics were brilliantly outlined by panelists at the most recent Atlanta Interactive Marketing Association (AiMA) event. Jason Hirschhorn (MTV Networks) discussed how MTV really is a collection of targeted entertainment brands covering a spectrum of audiences. Taking personalization to an extreme, MySpace.com (represented by Bryce Emo and David Borstein) provides not only customized websites for each user but also serves as a platform to share content in a viral way. All three panelists, along with moderator Mel Clements (Coca-Cola Company), agreed that people marketing for you is always the most preferable option – a nd the Internet has clearly provided technologies to serve as that ultimate marketing platform.(Kevin Howarth reporting) For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!

Event Info    Calendar


1/25/2006 6:30:00 PM

This week's Atlanta Interactive Marketing Association (AiMA) event filled the Georgia Tech Global Learning & Conference Center. An insightful panel discussion was moderated by Donovan Panone (Spunlogic) and included experts on user experience such as Laura Hunnicutt (Delta.com), Jason Kleckner (Target.com), Jill Hewitt (UPS) and Chuck Konfrst (InterContinental Hotels Group). Creating the ultimate user experience must start from the project's inception and should be built in before any design elements are added. Some of the suggestions included: incorporating the user's opinion in the design stages; uncovering any "cheat sheets" that have been created to help navigate your site and then building them into your design; as well as questioning user groups, blind panels, and distributing surveys. The panel then went on to discuss testing methods and how to balance out what the user wants vs. actually building out the product site. For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!

Event Info    Calendar


10/17/2005 6:30:00 PM
» View Photos from the event!
Event Info    Calendar


9/28/2005 6:30:00 PM

Rockin' Out with AiMA - A crowd of interactive marketers joined together this week at eleven50 in Midtown to exchange cards and enjoy some tunes at the Atlanta Interactive Marketing Association (AiMA) Idols concert. The AiMA Idols concert was similar to the American Idol TV series, showcasing local musical talent. Close to 100 folks rocked out to their marketing peers who included Lucas Mire (Weather.com), Doug Davenport (Going Interactive), Scott Spaulding (ValueClick), SEO Speedwagon (360i & Ant Farm) as well as Medium Blue’s Acoustic Con Queso. While there were no speakers or agenda, cards were flying as people moved with the music and enjoyed each other’s company. (Alison Hudson reporting) For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!

Event Info    Calendar


12/7/2005 6:30:00 PM

» View Photos from the event!

Event Info    Calendar


1/20/2005 1:00:00 PM
AiMA’s Search Engine SIG put on a great event that brought in a packed group of professionals. We’ve provided the PowerPoint Presentation from the event, please right click the link and save the document to your desktop or click and view in your browser.

» View Photos from the event!
» PowerPoint Presentation from the Search Engine Symposium Event
Event Info    Calendar


11/16/2005 6:30:00 PM

» View Photos from the event! » National Award Winner - View PowerPoint Slides » Local Award Winner – View PowerPoint Slides » National Award Won by In-House Team - View PowerPoint Slides

Event Info    Calendar


10/26/2005 6:30:00 PM

Tapas and hot Latin tunes set the scene for the Atlanta Interactive Marketing Association’s Latin fiesta Wednesday night when Atlanta marketers converged to learn how to tap into the fastest growing online marketplace—U.S. Hispanics. AOL Latino’s Manny Miravete shared highlights from the new AOL/Roper Cyberstudy that shows how to market to this huge Internet audience. Tony De Feria desctibed how Mundo Hispánico (the AJC’s online Hispanic newspaper) is reaching out to Atlanta’s Hispanic community. Batanga.com CEO Troy McConnell described how the online music site is embracing Hispanics. Juan Pablo Gnecco, CEO of Atlanta’d Studiocom moderated the event. (Maggie Buerger reporting) For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!

Event Info    Calendar


8/31/2005 6:30:00 PM

Issues and Trends in Search Engine Marketing - At recent highly attended event, the Atlanta Interactive Marketing Association (AIMA) featured a variety of presenters and panelists who talked about trends and issues in search engine marketing. David Card (Jupiter Research) gave an overview of percentages of people involved in various areas of search engine marketing and how search engine marketing tactics are tying into a company's overall marketing mix. Two case studies highlighted real world scenarios of successful search engine marketing (Atlanta Children's Shelter working with Prominent Placement, and InterNAP Network Services working with TwentySix2 Marketing), and panelists from Google (Christopher Theodoros), Yahoo Search Marketing (Mike Levine), and MSN (Brian Voland) gave some overviews of the industry. (Kevin Howarth reporting) For a free subscription, visit http://www.techlinks.net.

Event Info    Calendar


7/27/2005 6:30:00 PM
No one would be surprised to hear that the Atlanta Interactive Marketing Association hosted another program with quality presentations and filled an auditorium with media professionals from near and far. Some might have been surprised to hear of the achievements being accomplished by retail shops that have moved aggressively onto the Internet. Online sales grew 24% in 2004 and is now passing through $89 billion annually - NOT counting travel! Online sales will reach 7.7% of total sales this year and it took print catalogs 100 years to reach the 5% threshold. Scott Silverman (shop.org) provided many statistics about the tremendous growth taking place in the online world and he was backed-up by Kathy Daly-Jennings (Home Depot.com) and Kathleen Stockham (Bestbuy.com). (Pod casters missed an excellent opportunity because Kathleen was a hoot!) The evening was introduced by Teresa Caro (Caro Consulting) and the program was planned and produced by Marlene Kruelle of Definition 6. (Mike Adkinson reporting)
For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!
» Presentation Slides
Event Info    Calendar


6/29/2005 6:30:00 PM
How Many Clicks Does It Take to Get to The Center of an Affiliate Marketer? An informational and witty panel discussion on affiliate marketing took place at this week's Atlanta Interactive Marketing Association (AiMA) meeting held at the Georgia Tech Global Learning & Conference Center. The panelists discussed what makes affiliate marketing so successful and agreed that the key components in a successful and unique campaign include quality communication and relationship building. The panel was led by Peter Figueredo (NETexponent) and included participation from Kitt Williams Odukoya (EarthLink), Shmuly Tennenhaus (Ice.com) and Kerri Pollard (Commission Junction). Other key topics included marketing tactics, protection against affiliate fraud, challenges involved with affiliate marketing and ways to create a comprehensive online marketing strategy. (Alison Hudson reporting)
For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!

» Presentation Slides
Event Info    Calendar


5/25/2005 6:30:00 PM
Almost 200 people enjoyed AiMA's Spring Fling at Park Tavern Wednesday night, where a delicious buffet, free drinks, and DJ Bradley's '80s tunes created a festive mood for Atlanta's interactive marketing community. Lucky party guests won an Ipod from event sponsor Advertising.com, a Yahoo backpack, and AOL tote bags.
For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!
Event Info    Calendar


4/27/2005 6:30:00 PM
» View Photos from the event!
Event Info    Calendar


3/30/2005 6:30:00 PM
At the most recent Atlanta Interactive Marketing Association (AiMA) meeting, held at the Georgia Tech Global Learning & Conference Center, David Daniels (Jupiter Research) helped kick off the evening with some fascinating trends and issues regarding email marketing. The panel discussion that followed, moderated by Daniels and featuring George Bilbrey (Return Path) and Dr. Paul Judge (CipherTrust), delved into additional details about what could cause filtering problems, best practices in delivering emails, how to keep complaint rates low, and how personalization can be helpful. Other topics included how to protect your organization from spamming and phishing, whether or not transactional email should be segmented, and the reliability of SMTP filters. ( Alison Hudson reporting)
For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!
» David Daniels (Jupiter Research) PowerPoint Presentation
Event Info    Calendar


2/23/2005 6:30:00 PM
Standing Room Only at AiMA - What do you get when you bring senior marketing management from Coca-Cola, American Greetings, and Yahoo together? Judging from this month's Atlanta Interactive Marketing Association (AiMA) seminar, an awesome event. Geoff Cottrill, Group Director of Entertainment Marketing at Coca-Cola, Nick Montes, VP of Marketing for American Greetings Interactive, and Mitch Spolan, Executive Director of Yahoo, came together to discuss the future in Internet marketing. Geoff shared that Coke has moved from the marketing mission of "if it moves - sponsor it. If it doesn't, paint it red" to focus on personalizing their message to the individuals. He provided a great example of this with Cokemusic.com. (TechLINKS, Julie Purdie reporting)
For a free subscription, visit http://www.techlinks.net.

» View Photos from the event!
» Nick Montes (aginteractive) PowerPoint Presentation
» Mitch Spolan (Yahoo) PowerPoint Presentation
» Geoff Cottrill (Coca Cola) PowerPoint Presentation
» Neil Perry (Neil Perry Associates, Inc.) PowerPoint Presentation
Event Info    Calendar


1/26/2005 6:30:00 PM
» View Photos from the event!
Event Info    Calendar


12/8/2004 6:00:00 PM
» View Photos from the event!
» 2004 AiMA Marketer of the year winner!
Event Info    Calendar


11/17/2004 6:30:00 PM
AiMA's Beyond The Blog Buzz event created its own buzz attracting bloggers from as far away as Mississippi, as well as, within the Atlanta metro area. Presentations were packed with information ranging from a high level overview of blogs and how can they can be incorporated into an interactive marketing strategy, to discussions about RSS and a unique case study about TBS's adverblog Vote Carrie. The event wrapped up with a lively panel discussion. If you missed the event or want to review the material here are the PowerPoint presentations.

» Toby Bloomberg's PowerPoint Presentation
» JR Mayhew's PowerPoint Presentation
» Richard Turner's PowerPoint Presentation
Event Info    Calendar


9/29/2004 6:30:00 PM
» View Photos
Event Info    Calendar


8/25/2004 6:00:00 PM
Jeff Coyle, from Knowledge Storm, stressed thorough reporting and the importance of measurement in SEO campaigns. He went on to lay out the most important elements of an in-house SEO team.
 
Ernie White, of KnowX, preached that conversion tracking solutions are essential and introduced waterfall analysis. He also stressed a reasonable budget for pay per click spending, basically, spend smart. Ernie endorsed a multi-pronged approach to search engine marketing using both PPC and SEO.
 
Stacy Williams, from Prominent Placement, did a wonderful job of leading the panel, comprised of John Waddy from TwentySix2, Michael Levine from Overture, and Caroline Ernst from 360i. The panel emphasized tracking campaigns and discussed the advantages and disadvantages of pay per click versus organic search engine optimization. The panel also highlighted the impact search engine listings have on branding. All panelists weighed in with their opinions on the future of search engines. Event Info    Calendar


7/28/2004 6:30:00 PM
Event Info    Calendar


6/23/2004 6:30:00 PM
Event Info    Calendar


5/5/2004 11:30:00 AM
Event Info    Calendar


4/28/2004 6:30:00 PM
On April 28th, our diverse panel tackled the issue.

“What is Spam?” asked McCloskey. The panel’s answer was best summarized by Perlstein’s statement, “anything not overtly and specifically requested.” Though Currie’s diplomatic, ISP-side response left the definition of Spam up to consumers, and Richter’s classification was more aggressively specific.

Regardless of characterization, our panel agreed that consumers will adapt and that email will continue to be a powerful marketing tool, though Nussey suggested “not as an unsolicited prospecting tool.”
Moderator McCloskey presented three Spam solutions for debate: Technological (i.e. filters), Political (legislation) and Economic (a fee or tax). Our experts added two additional areas to target: Data Sharing without permission, and the Education of Consumers on email-address usage. Event Info    Calendar