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After years of being "the next big thing," has mobile marketing arrived?
The ubiquity of mobile devices and proliferation of mobile technology is irrefutable. More importantly, mobile consumers are adapting to the new tools at their disposal - from text messaging to the mobile Web. Mobile marketing is indeed poised for its next evolutionary step.
What does all of this mean for marketers and how they can harness the power of mobile marketing? Join us for a panel discussion with industry leaders from Air2Web, Google, Weather.com and Yahoo! to learn how marketers are making use of the space and the opportunities that will come with the next wave of mobile innovation.
Speakers
Louis Gump, Vice President of Mobile
The Weather Channel Interactive
Bill Jones, Chief Marketing Officer
Air2Web
Brent Gaskamp, Sr. Director Business Development of Mobile
Yahoo!
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