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Events for
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2013
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| May 2013 |
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Wednesday, May 22 2013 06:30PM - 09:00PM
Inside the Creative Studio
This moderated panel will provide an inside look at how digital technology is impacting creative, examining the issue from the perspective of the technologist, the creative agency and the brand advertiser. Led by Ben Kartzman, CEO of Spongecell, the panel will examine new developments in ad technology and the new opportunities for creative agencies and brand advertisers these developments afford.
Topic:
The transition from RTB to RTC – A discussion of the growing emphasis in the industry on "real-time creative" and not just real-time bidding.
A discussion of how ad technology can help creative agencies better scale campaigns. Building off the old Java concept of “write once; run everywhere,” this discussion will look at how creative agencies can use ad technology to create a single set of creative and run across different media (e.g., TV, print, display, pre-roll, outdoor, iTV, etc.).
Moderator: Ben Kartzman, CEO of Spongecell, moderator
Ben is CEO and co-founder of Spongecell. Under Ben’s leadership, Spongecell has become one of the fastest growing companies in the United States. Before founding Spongecell, Ben worked at venture-backed Guidester (now Searchandise.net) in product and business development. Prior to that, Ben worked in consulting, first at Bridgeline Software, creating technology solutions for clients such as The Bank of New York, and then at Accenture, leading high-value management consulting engagements for clients such as Morgan Stanley. Ben graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.
Panelists:
Anthony Reeves, EVP Creative at Moxie
Anthony, Australian-born, New Zealand-trained and now has his two feet firmly planted in the US. As an ECD, CCO and lead creative, Anthony has led global and national creative efforts for large multinational agencies before landing at Moxie. Sticking to the philosophy of ‘Ideas before Execution’ has seen him become one the trusted names in the Creative business. He works with one simple aim in mind: to help solve a client’s business challenge with creative ideas that shake the competitive landscape.
Matt Silliman, the VP Digital Production at BBDO
Matt has been leading creative and development teams in the creation and implementation of online marketing and advertising campaigns for over 12 years. His expertise managing projects includes complex interactive Web sites, campaign mini-sites, rich media and standard flash banner executions, video production, social marketing, email campaigns, and comprehensive online marketing campaigns.
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| June 2013 |
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Thursday, June 06 2013 11:30AM - 01:00PM
AiMA Mobile SIG: Mobile is the New Digital
Brands, Agencies and Publishers Share their Top Predictions on Mobile Content and User Engagement.
We will hear from clients, agencies and publishers about current trends in the mobile market. Industry experts will share their top predictions for future advancements in mobile rich media, mobile video and tablet.
Expert Panelists Include:
Dan Israel, Digital Strategy Lead, SapientNitro
Tom Giovingo, Mobile Solutions, Retail, Yahoo!
Erin Horn, Associate Director, Media, AT&T
Kevin Planovsky, Principal Strategist, Vert Moblie
Dani Cushion, Global VP Marketing, Millennial Media
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Wednesday, June 12 2013 11:30AM - 01:00PM
The X’s and O’s of Multi-Channel Attribution
It would be crazy to think of a neon sign outside a brick and mortar store as the sole reason someone went inside and made a purchase, right? That would mean ignoring all the television commercials, billboards, fliers, or word of mouth that the customer may have come into contact with long before setting foot inside. What we’re talking about is essentially real-world last-click attribution, wherein the majority of your marketing efforts are ignored and the final touch-point in the funnel gets all the credit. The fact is, last-click doesn’t make any more sense online than it does off.
Moving beyond the last-click attribution model allows marketers to look at the full funnel of touch points that contributes to a sale or conversion. It’s called multi-channelattribution. This more advanced practice allows marketers to distribute credit for a conversion among all digital touch points, and in turn gain new insights, optimize campaigns, and get a more accurate reading on ROI.
But multi-channel attribution is only a philosophy, not a method. Should all touch points share equal credit? Should some receive more than others? How can marketers use their arsenal of tools to effectively analyze their funnel in a multi-channel world? Join leaders in the industry to discuss how marketers are utilizing evolving attribution models for more effective marketing results.
Moderator:
Casey Carey, CMO, Adometry
Panelists:
Brian Easter, CEO Nebo Agency
Dave Mundo, VP, Analytics, BKV
Non-AiMA Members: $35 in advance / $45 at the door
AiMA Members: $28 via online registration in advance / $36 at the door
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| July 2013 |
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Wednesday, July 31 2013 06:30PM - 09:00PM
Summer Social
Mark your calendars for this Summer's hottest party. More details to follow
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| October 2013 |
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