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Events for
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2013
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| June 2012 |
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Thursday, June 06 2013 11:30AM - 01:00PM
AiMA Mobile SIG: Mobile is the New Digital
Brands, Agencies and Publishers Share their Top Predictions on Mobile Content and User Engagement.
We will hear from clients, agencies and publishers about current trends in the mobile market. Industry experts will share their top predictions for future advancements in mobile rich media, mobile video and tablet.
Expert Panelists Include:
Dan Israel, Digital Strategy Lead, SapientNitro
Tom Giovingo, Mobile Solutions, Retail, Yahoo!
Erin Horn, Associate Director, Media, AT&T
Kevin Planovsky, Principal Strategist, Vert Moblie
Dani Cushion, Global VP Marketing, Millennial Media
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Wednesday, June 12 2013 11:30AM - 01:00PM
The X’s and O’s of Multi-Channel Attribution
It would be crazy to think of a neon sign outside a brick and mortar store as the sole reason someone went inside and made a purchase, right? That would mean ignoring all the television commercials, billboards, fliers, or word of mouth that the customer may have come into contact with long before setting foot inside. What we’re talking about is essentially real-world last-click attribution, wherein the majority of your marketing efforts are ignored and the final touch-point in the funnel gets all the credit. The fact is, last-click doesn’t make any more sense online than it does off.
Moving beyond the last-click attribution model allows marketers to look at the full funnel of touch points that contributes to a sale or conversion. It’s called multi-channelattribution. This more advanced practice allows marketers to distribute credit for a conversion among all digital touch points, and in turn gain new insights, optimize campaigns, and get a more accurate reading on ROI.
But multi-channel attribution is only a philosophy, not a method. Should all touch points share equal credit? Should some receive more than others? How can marketers use their arsenal of tools to effectively analyze their funnel in a multi-channel world? Join leaders in the industry to discuss how marketers are utilizing evolving attribution models for more effective marketing results.
Moderator:
Casey Carey, CMO, Adometry
Panelists:
Brian Easter, CEO Nebo Agency
Dave Mundo, VP, Analytics, BKV
Non-AiMA Members: $35 in advance / $45 at the door
AiMA Members: $28 via online registration in advance / $36 at the door
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| July 2012 |
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Wednesday, July 31 2013 06:30PM - 09:00PM
Summer Social
Mark your calendars for this Summer's hottest party. More details to follow
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| October 2012 |
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