Marketing has changed dramatically over the past five years.  Marketing has shifted from businesses marketing at you, to consumers marketing to each other. At the AiMA Keynote event on August 29, Mark will share his personal experiences, challenges and examples for transforming traditional thinking organizations into digital catalysts by creating a clear case for change with the innovative use and investment of social media marketing and digital advertising. You'll learn from specific examples how to overcome lagging brand perception issues through crafting stories that are true, stories that resonate, stories that spread in the world's new "connection economy".

Keynote Speaker, Mark Snyder

Principal & Founder

Concepts in Excellence, LLC

As Principal and Founder of Concepts in Excellence, LLC, Mark is a leading advisor to businesses of all sizes for all aspects of business development strategy, marketing and branding, organizational growth planning and creative ideation.  Current clients span the hospitality, retail, financial services, and talent development categories.  Mark's branding and marketing experience spans more than 25 years in C-Level assignments in the lodging, gaming and retail industries. Roles have included CMO for Kmart Corporation where he transformed the traditional media based Kmart marketing spend, and Global Brand Chief for Holiday Inn and Holiday Inn Express hotels where he lead the strategic and creative development for the global brand refresh of this well known hotel chain, and innovated brand management practices for Harrah's Entertainment and Embassy Suites Hotels.

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