Wednesday, August 15 2012, 11:30am - 1:30pm
When it comes to personalization, most digital marketers today would grade themselves a 'C' at best. They all want to provide site visitors and customers with personalized experiences, but knowing which technologies and tactics to deploy—and how to yield the desired results—remains their biggest challenge. Join us to learn about data-driven personalization strategies, and pick up some valuable tips on how to optimize personalization efforts against your KPIs.
Moderator - Jason van Namen, Adobe Systems, Inc.
Speakers: Tom Gage, Sr. Director Business Development, AutoTrader.com
Matt Crenshaw, VP Digital Marketing and Analytics, Discovery Networks
Please contact Tracie Kriete with any questions.
Atlanta Fish Market
265 Pharr Road
Atlanta, GA 30305