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How does a brand best leverage mobile, social, and local? Should companies build an app or spend media dollars to add to their Facebook fan base? With new platforms like Pinterest and instagram exploding, how does a brand make the right focus areas? Once upon a time, a client had one agency to rely on for all of their needs and now we face a fragmented army of agencies. These are only some of the challenges a marketer faces with the changing landscape of digital.

 

Digital is beginning to drive more and more areas of advertising and social is becoming a larger starting point when building a brand. With all of these changes the one constant is the power of the consumer voice and the fact that all efforts continue to revolve around the consumer. With constant change, how does today's digital marketers stay relevant? Learn from tenured digital media pioneer, and President of Moxie Interactive, Suzy Deering and an industry colleague as they discuss these topics and more.

Registration is available for $15 AiMA Members and $20 non Members and is limited to the first 150 to register.

PARKING NOTE - Please park in the top two floors of the parking deck on site. We will have signs to direct attendees to the right building as you enter the complex to park in the deck.