Content Matters: Exploring Content Strategies to Attract, Engage, and Retain Customers
Wednesday, October 26 2011, 6:30pm - 9:00pm
Note: Online registration for this event is now closed. We will be accepting walk-ins at the door.
How do you make your content attract customers and grow relationships with them? It takes more than a catchy phrase or a shiny button. It takes compelling content. Learn how getting more strategic with your content will improve your marketing reach, reputation, and results. No matter your company's size or industry, your interactive marketing plan needs a content plan.
Colleen Jones, author of the best-selling book Clout: The Art + Science of Influential Web Content, will moderate this session with successful content pros from a niche retailer, a multibrand hotel corporation, a global health company, and a growing startup. They'll discuss how to make content compelling for customers while making it work for search engines, mobile, and social media. Learn from their content challenges and triumphs.
ModeratorColleen Jones, Content Science
PanelistsLance Yoder, Cerner Corporation
Darin Wonn, InterContinental Hotels Group
Rob Leary, FootSmart
Liza Dunning, ScoutMob
Georgia Tech Global Learning Center
84 Fifth Street
Atlanta, GA 30308