AiMA's Social Media SIG Bites Into Chick-fil-A's Social Media Campaign Strategies

Still trying to figure out how to integrate your social media strategy into your overall marketing plan? Not sure how to get people to "like" your company? Struggling with all the ways to tweet, friend, digg, and get LinkedIn? Then bring your questions and ideas to the AiMA Social Media SIG to hear our panel of experts reveal their social media strategies for one of the South’s best-known brands: Chick-fil-A.

Find out how the folks at Chick-fil-A have leveraged the power of social media to promote their company successfully and create fierce loyalty among their customers. Our panel of experts features representatives from Engauge, BrightWave and Foundry, who will share their insights and how they work together to implement a cohesive social media campaign for this iconic brand.

This event is for anyone pursuing success in implementing social media campaigns. AiMA has assembled the best and brightest within the digital marketing community to present an exciting opportunity for you to ask questions and learn best practices toward maximizing social media marketing planning and execution. This is one SIG you won't want to miss!

Panelists:

Tim Brammer – Partner, Foundry
Tim helped launch Foundry in 2004 as a creative agency doing brand experience creation and application across multiple media. The agency has since become focused on interactive initiatives, including both web-based and product platforms. As a partner, Tim wears several hats, providing strategic counsel to clients, brand promise application oversight to the team and business management leadership to the company.

Kaitlyn Dennihy – Social Media Strategist, Engauge
Kaitlyn joined Engauge in September 2010 as a Community Manager and today is a Social Strategist at Engauge as part of Digital Innovation Group. Since joining Engauge, Kaitlyn has worked with clients such as Food Lion, Bloom, Bottom Dollar Food, Coca-Cola and Chick-fil-A.

Brad Meriwether – Account Director, Engauge
As an Account Director, Brad is responsible for the satisfaction of his clients, the growth of those relationships, and the deployment of great work. Brad has more than seven years of experience helping organizations solve their marketing problems by developing programs that combine intelligent strategic direction with sound creative execution. While at Engauge, he has worked with such clients as Chick-fil-A, The Home Depot, Intercontinental Hotels Group (IHG), MARS Inc., LexisNexis, and WellStar – helping to marry business need with digital and technological solutions to drive customer acquisition and retention.

Brent Rosengren – Vice President of Client Services, BrightWave Marketing
As Vice President of Client Services for BrightWave Marketing, Brent Rosengren is responsible for overseeing all clients' email marketing and digital targeted messaging programs. In this role, he ensures that BrightWave's clients receive exceptional service and strategic leadership to build programs that help them drive revenue, cut costs and build relationships with their customers. BrightWave's client roster includes such blue-chip clients as AGCO, Chick-fil-A, CoreNet Global, Cox Business, RaceTrac, Sports Illustrated and Ted's Montana Grill.

Tuesday, March 22, 2011, 11:30am - 1:00pm

Ticket Pricing: $40 for AiMA members - $45 for non-members