What’s in a cookie?

Understanding and protecting your customer’s digital DNA while building more effective interactive marketing experiences. 

Description

“Data” has long been celebrated as one of the great advantages of digital marketing.  How to harness and use that information for the purpose of creating more relevant user experiences and effective marketing campaigns has taken years to mature.  The evolution of analytics and behavioral tracking systems, as well as the proliferation of network based advertising has created new ways for marketers to leverage data.  It’s also fueled debate over consumer privacy issues.  Join us for a panel discussion with digital marketing executives who are using data to drive better user experiences and ad performance.

Moderator:

-Vikram Somaya, Director of Business Development, Blue Kai

Speakers include:

-Maggie Tucker, Director of Web Marketing & Strategy, InterContinental Hotels Group

-Mark Ziler, Vice President of Business Operations, Search Ignite

-Stephen Robinson, Principal, Web Analytics & Site Testing, AutoTrader.com