| Debate II: Can Digital Drive Brand Strategy? |
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Wednesday, October 27 2010, 6:30pm - 9:00pm
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What do brands really want from their agencies?
Come ready to engage with our panelists in what will be a lively debate!
The evolution of communication in the world today has changed the advertising model forever. Companies are looking to their agencies for guidance…but which agencies are rising to the top…traditional or digital? As traditional agencies race to add digital thinking to their portfolio and as digital agencies endeavor to expand their traditional offerings, is anyone getting it right? Join us in learning from a distinguished group of panelists who are making these decisions everyday for their organizations.
Panelists include:
-AJ Brustein, Senior Global Brand Manager, Coca-Cola
-Bert DuMars, Vice President, E-Business & Interactive Marketing, Newell Rubbermaid
-Debbie Curtis-Magley, Public Relations Manager, United Parcel Service
Moderator:
-Chris Thornton, Chief Marketing Officer, Definition 6
Wednesday, October 27, 2010, 6:30pm - 9:00pm
Location: GLCC: 84 Fifth Street NW, Atlanta, GA 30308
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Location: Georgia Tech Global Learning Center 84 Fifth Street Atlanta GA 30308 USA |
Register
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