Social media may be one of the latest, hottest, sexiest, and most buzz-worthy tactics for marketers, but the big question is: Can it be used to meet real business goals and objectives?

Distinguished speakers include:

• Ed Garsten, Chrysler, Head of Electronic Communications
• Rick Short, Indium, Director of Marketing Communications

Please join us to hear these two industry veterans share their social media experiences…successes and challenges.  While Mr. Garsten will focus on Business to Consumer social media, Mr. Short will provide guidance from his Business to Business experience.

With blogs launched in 2005, both Ed and Rick are early adopters of social media. Ed managed the controversial Firehouse Media Only blog, and Rick is the visionary behind Indium’s multi social media programs that include blogs, Facebook, YouTube and Twitter.  Together they bring a unique perspective of what works, what doesn’t, where to take risks and how to gauge success.

Unless otherwise noted in the event description, online registration ends midnight the day prior to the event. All registrations after this time must be done at the door. Bring credit card and proof of membership to the registration table in order to register at the door.

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