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Ask the Pros

AiMA kicks-off its Email SIG series with an open forum to take questions ranging from Email 101 to graduate-level. This SIG is for anyone who is involved in any way in their company’s or client’s email marketing program. This panel discussion is Atlanta marketers’ opportunity to share ideas and learn best practices about maximizing their email marketing efforts.

Panelists:

• Ryan Sagan, Marketing Automation Manager, InterContinental Hotels Group
• David Elgin, Director, Interactive Marketing, Atlanta Spirit (Hawks / Thrashers / Philips Arena)
• David Bronson, Team Lead - Campaign Management, CNN / Turner Broadcasting
• Moderated by Brent Rosengren, Senior Director of Client Services, BrightWave Marketing

Speaker Bios

Ryan Sagan, Marketing Automation Manager, InterContinental Hotels Group

Ryan manages marketing automation efforts across IHG’s distribution channels leveraging IT infrastructure, CRM systems, and refinement of business processes. Ryan was previously IHG’s Senior Email Marketing Consultant from 2007-2009 where he managed email communications for Holiday Inn, Holiday Inn Express, Crowned Plaza, Hotel Indigo, and several streams of communications from IHG’s loyalty program, Priority Club Rewards. Prior to joining IHG, Ryan owned his own IT/business consulting company after having worked as the Director of Internet Marketing & Operations and Director of Technology & Research for an executive career management firm and a Performance Management Consulting Firm, respectively.
LinkedIn profile: http://www.linkedin.com/in/saganr
Twitter profile: @ryansagan

Brent Rosengren, Senior Director of Client Services, BrightWave Marketing

As Senior Director of Client Services for BrightWave Marketing (www.BrightWaveMarketing.com), an award-winning agency specializing in email marketing and digital targeted messaging programs, Brent Rosengren is responsible for the management of client’s email marketing and digital targeted messaging programs. In this role, he ensures that BrightWave’s clients receive exceptional service and he provides strategic leadership in building programs that help clients drive revenue, cut costs and build relationships. He is responsible for BrightWave’s client roster that includes such blue-chip clients as Chick-fil-A, CoreNet Global, Cox Business, iFLOOR, RaceTrac, Sports Illustrated and Ted's Montana Grill. Before joining BrightWave Marketing, Rosengren gained invaluable exposure to best practices and campaign successes through client-side email marketing and partnership positions with WebMD and Southern Progress, a unit of Time Warner. Rosengren’s experience, wealth of knowledge and passion for email marketing combine to create a perfect lead for BrightWave’s client services team.
LinkedIn profile: http://www.linkedin.com/pub/brent-rosengren/1/1a3/6a0
Twitter profile: @brosengren

David Elgin, Director, Interactive Marketing, Atlanta Spirit

David Elgin began working with the Hawks, Thrashers and Philips Arena in 2001 and through several roles, has moved into the digital marketing space. David now oversees the Interactive Marketing department which consists of all digital marketing and CRM efforts. David is originally from Huntsville, AL and graduated from Berry College in Rome, GA.
LinkedIn profile: http://www.linkedin.com/profile?viewProfile=&key=1737749
Twitter profile: @atlthrashers

David Bronson, Team Lead - Campaign Management, Turner Broadcasting

David leads the Campaign Management team - specializing in audience communications using Email, Mobile and Social Media. Brands such as CNN, NASCAR.com, NBA, Cartoon Network and others rely on Campaign Management for technical expertise, strategic solutions, consultation, marketing regulatory guidance and editorial efforts. David's team is based in Atlanta and serves Turner and Time Warner properties on all continents. Follow David on Twitter using @dbron0000 and visit http://www.linkedin.com/in/davidbronson to connect with David via Linkedin.
Linkedin profile: http://www.linkedin.com/in/davidbronson
Twitter profile: @dbron0000