E-Commerce Marketing

Online retail sales continue to grow at a rate of 10% year over year, and are expected to reach over $130 Billion in 2010.  With buyers transacting online more than ever, a great e-commerce experience is no longer a nice-to-have, it’s a must-have. 

Hosts:

Lauren Freedman, President & Founder, e-Tailing Group in Chicago

Peter Cobb, Co-founder & SVP, eBags.com in Denver

Our Superstar hosts will lead a dynamic panel of innovative marketers that will:

• Highlight current e-commerce trends
• Illustrate how leading edge brands approach the online marketing space
• Give us real world examples of e-commerce businesses utilizing technology to make the cash register ring.
  
  

Learning from retail industry experts, you will walk away able to answer these questions:

- What tactics should you be using to smartly acquire and retain customers?
- What investments (technologies, marketing programs, talent, etc?) are working and why?
- What were your biggest learnings in 2010 that you can use to inform 2011 planning?
- Are you aware of, and investing in “Social Shopping”?
- Who is worth emulating in the online retail industry?

Event Chairs:

Kim Gnatt, Coca-Cola

Andrew Knight, CaseMate