CMO Keynote: Kodak's Jeffrey Hayzlett
Wednesday, June 30 2010, 6:30pm - 9:30pm
First 200 to register for this event will receive a FREE copy of Jeffrey Hayzlett's new book, The Mirror Test. Register now to ensure you get your free book!
Jeffrey Hayzlett, Chief Marketing Officer for Eastman Kodak Company, is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, is actively involved in social media, and is a frequent television guest and commentator.
He has appeared on several TV shows including NBC’s Celebrity Apprentice with Donald Trump and has received numerous global awards and honors, including “Marketer of the Year” by BtoB magazine in 2008 and the Frost & Sullivan Lifetime Achievement Award for marketing. He speaks frequently around the world on business transformation and marketing.
At the AiMA Keynote event on June 30th, Mr. Hayzlett will reveal how Kodak is successfully transforming itself into an innovative leader in digital imaging. He will share his perspectives on what it takes to succeed in the digital age, with a particular focus on how companies can utilize marketing – particularly social media – to build closer relationships with customers, build their brand and create innovative products, and deliver tangible return from their marketing investment.
Attendees will hear how Kodak is utilizing social media and other tools to transform itself; how to multiply the impact of marketing programs by utilizing other people’s money, and how to structure and focus marketing organizations to generate maximum impact.
Be sure to register early, as it is HIGHLY likely that this event will sell out!
6:30 – 7:30 pm – Networking
7:30 – 8:30 pm – Presentation and Q&A
8:30 – 10:00 pm – Post event Tweet-Up at Georgia Tech Club Room (Attendees can have Jeffrey Hayzlett sign his new book: The Mirror Test: Is Your Business Really Breathing?)
Georgia Tech Global Learning Center
84 Fifth Street
Atlanta, GA 30308