Sponsored by:

• Mobile Marketing Boot Camp Agenda
• Mobile Marketing Boot Camp Expert Bios

Welcome to the first ever Mobile Boot camp in Atlanta. The half day boot camp will introduce those new to mobile marketing and provide a basic overview to help get started. For the more seasoned mobile marketer, we will provide an advanced track reviewing upcoming trends and discussions on practical knowledge.

Mobile continues to emerge as a powerful communication tool and a way for brands to share their messaging. What was once considered to be the “third” screen is now moving to the primary way to message to consumers. Mobile provides a unique interaction tool for brands and Mobile Boot Camp will help get you started.

Experts across disciplines will gather for this event and you will have the opportunity to hear about best practices.

• Learn how to create a strategic foundation, build brand equity and consumer engagement on the mobile platform.
• Discuss future trends such as localization, applications, and mobile ecommerce.
• Network with leading publishers, brands, and agencies.
• Gain knowledge on what success in mobile looks like: measurement may be through interaction, brand metrics, or purchase, learn how to develop success metrics for your mobile marketing campaigns.

Sessions to include:

• Mobile 101                                                                                                 
• Emerging Trends in Mobile
• Building Loyalty and mCommerce
• Analytics - Measuring Success on Mobile

Confirmed Speakers include:

• Paul Cushman, Yahoo
• Tom Daly, Coca Cola
• Craig Kirkland, CNN Mobile
• Mack McKelvey, Millennial Media
• Sean Duggan, Pandora
• Michael Friedman, Darden Restaurants
• Dan Israel, The Home Depot
• Michael Ahearn, iLoop Mobile
• Drew Pitts, Impact Mobile
• Jorge Fuenzalida, inCode Telecom Group
• Shelia Buckley, The Weather Channel
• Tara Scarlett, Coca Cola

Cancellation/Substitution Policy

Due to pre-registration costs and guarantees for the hotel meals, refunds or credits will NOT be extended for this event. However, boot camp registrations are transferable. On the day of the event, the substitute attendee may present a copy of the registration receipt or e-mail verification to be admitted.

If you are interested in sponsorship opportunities or have questions please contact Susan Wilhelm at This e-mail address is being protected from spambots. You need JavaScript enabled to view it