Atlanta Interactive
Marketing Association

A place to network, share & learn

About AIMA

About AIMA

Founded in 1999, the Atlanta Interactive Marketing Association (AIMA) is a vibrant, evolving community of digital media and interactive marketing professionals focused on providing a place to network, share, and learn about best practices, successes and cutting-edge strategies and tactics.

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Events IconUpcoming Events

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June 8, 2017

The Big Question for Data-Driven Advertisers

Now that advertisers have figured out programmatic buying, DMP strategies and cross-platform, dynamic creative, it’s time to ask the question: “is all this actually working?”

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June 21, 2017

AI and the Transformation of Marketing

From Disney to Uber to Bank of America, most every large company is investing or at the very least focused on AI.

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Blogs IconLatest Blog Posts

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March 22, 2017

Celebrate ATL 2017 Event Recap

As promised (and marketed) Celebrate ATL continued to move away from the typical awards show model towards a celebratory event showcasing all of the digital marketing talent in Atlanta.

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February 23, 2017

Event Recap: “Atlanta’s Pro Teams: Using Tech to Redefine the Fan Experience”

On Feb. 22, 2017, this AIMA Innovation Series event drew more than 200 digital marketing professionals to learn how Atlanta’s pro teams are redefining the fans’ in-game experience. It turns out that advancing technology, though compelling on its own, proves to be most effective when used in service of the fans’ priorities such loyalty, passion, and community. The evening’s speakers included:  •  Mike Gomes, SVP of Fan Experience for AMB Group (Atlanta Falcons, Atlanta United FC and Mercedes-Benz Stadium) •  Meg Ryan, Senior Director of Marketing Strategy for the Atlanta Hawks  •  Adam Zimmerman, VP of Marketing for the Atlanta Braves 

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November 16, 2016

How Marketing Analytics Is Helping Atlanta Brands Compete

On Wednesday, November 9 the Atlanta Tech Village hosted Navin Sharma, VP Brand Insights & Analytics at Arby’s, and Elizabeth Colyer, VP Strategic Planning & Insights at Sharecare, Inc.  

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